Why Accounting Is More Powerful on CRM

A Customer Relationship Management (CRM) platform allows you to host an array of business solutions in a single ecosystem. But can CRM reliably support advanced accounting functions? The short answer is yes, absolutely.

The deeper truth is that CRM has evolved to become the best platform to host accounting functions, a major game-changer for businesses looking to streamline their entire financial management and operations in a single space.

Why choose a CRM in the first place?

CRM was developed to help business leaders track customer relations and sales. Later, CRM evolved to take on other IT solutions, providing a more comprehensive suite of features to manage the business as a whole. Yet what really gives CRM an edge over a similar system like Enterprise Resource Planning (ERP), which also offers a suite of solutions, is its flexibility.

ERP derives strength from its legacy IT structure, which favored providing pre-defined functionality and set processes to give users a strong base to manage key tasks. That works when using the software exactly as designed; however, this approach becomes an obstacle to innovation and change. Traditional ERP lacks the emphasis on customization that CRM built its system around. In today’s business world, software customization is essential because most companies rely on differential business models and practices, even within the same industry. Shaped by the early attitudes of computer technology, ERP didn’t evolve the same way CRM did. Early ERP developers didn’t imagine how its features could be manipulated for better use or to be connected with other technology.

When CRM entered the scene, it ushered forth a new era of software in which business leaders wanted to call the shots regarding their software solutions. Businesses were branching out and becoming more individualized. Initially based on sales, the CRM needed to adapt because each company captures and manages sales differently. As a result, CRM grew to give users a toolset of applications while enabling the user to customize how the tools are used. Instead of adapting to a system, CRM provides the opportunity to design a management system that you’re comfortable with and that’s tailored to your exact needs. You dictate how the functionalities operate.

Is accounting reliable on a CRM?

Now you’re probably wondering, “Okay, so is accounting actually reliable on a CRM?” While accounting was originally the flagship feature of the ERP, the flexibility of the CRM makes it  suitable for any major software feature, including accounting. An accounting feature in CRM can run its unique functions while connecting with other native software. Because they’re all on the same platform, the different software will not clash but unite to create a single system.

By design, CRMs also grant the user more control over general system properties. Customization is a core component of the CRM environment, so the whole system links to function smoothly according to user design. That makes data easier to insert, manage and maintain than a typical ERP. Additionally, you can tailor the security and accounting functions to specific users more easily and consistently.

Tied with the enhanced control features, access to accounting functions within CRM are highly controllable. The CRM platform is designed to share data across various persons and programs while still providing easy ways to set boundaries and limitations. Again, the CRM’s strength is in allowing the user to dictate how programs are used and structured.    

Why accounting and CRM are stronger together

When choosing accounting software, it’s vital to consider how you’ll actually use it throughout the lifecycle of your business. Gauge whether the solutions offered are actually what you need and whether its automation features can be tailored around the dynamics of your individual business. The capability to alter the functions of your program makes your management experience straightforward and accurate. A truly valuable accounting solution is customizable, like the CRM platform itself. Yet while a CRM can accommodate accounting, most accounting software programs haven’’t shared the same customizable aspects of a CRM until now.

Accounting Seed is a unique accounting software because it was designed specifically to function with the Salesforce CRM. Not only does Accounting Seed offer a core set of crucial accounting solutions, but all of these functions are customizable. This combination of CRM and accounting gives you the freedom to manage finances according to the real-world demands of your business.

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Contributing writer Eric Campos is with Accounting Seed, an accounting solution powered by Salesforce.

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