Three Ways Artificial Intelligence Can Improve Your Website

Artificial intelligence, or AI, has been an important and trending topic across various industries and market sectors. The reason is simple — AI has the capability to automate tasks, simplify complex processes, produce and organize multifaceted data, and create more informed and comprehensive work products. Numerous business executives and leaders have already embraced the coming wave, saying they believe AI is going to be fundamental in the future. In fact, 72% termed it a “business advantage,” according to data from PwC. With this technological innovation only growing in stature and functionality every year, why not put it to use on your own website? AI has the capability to help you create and personalize your website, drive traffic to your domain, and improve the user experience of your website visitors. With menial tasks eliminated, AI can also help you lower costs because you’ll be spending less time on various aspects of website maintenance and upkeep.

Personalization, in real-time
These days, marketing personalization is almost a necessity. Customers and clients not only want personalized content, but have also come to expect it. However, the time it takes to gather data, organize it and compile it into effective data sets can be a major roadblock for many business owners. According to some statistics, 12.5 percent of a person’s average working week, or the equivalent of 11 days out of the year, is lost in data collection. Personalized statistics based on analytics can help sort customers and clients to deliver targeted content and recommendations. What if a website’s layout, design, function, and key marketing could also be determined by user data tracked in real-time and implemented without the need for manual personalization? With AI, this is no longer wishful thinking, but a possible technique, thanks to behavioral data which is siphoned into actionable tasks.

Customer service with a smile emoji
For businesses with finite resources, hiring a customer service representative, or several, can be expensive and ultimately unfeasible. Chatbots have become a realistic alternative, and are even being incorporated as part of general customer outreach and service strategies. According to some parameters, 63 percent of people prefer messaging an online bot to communicate with a business or brand. A chatbot is a software tool that can converse with humans via a live chat interface such as a website plugin or app. While simple chatbots only scan keywords as part of online exchange with customers or clients to funnel them to certain segments of a website, more sophisticated chatbots powered by artificial intelligence (AI) and machine learning (ML) can use natural language processing to create responses and conversations that are more nuanced and complex.

Thumbs up, or thumbs down
Everyone knows that one of the most important metrics for any business or website is customer satisfaction and online reputation. One of the more amazing features of AI these days is its ability to gather and analyze complex data. AI can gather customer sentiment on social media and other public commenting platforms and determine how people react to your website. Is the content appropriate? Does it help customers with their questions or interests? And most importantly, does it improve your overall business goals? Artificial intelligence can analyze large blocks of text and quickly determine the sentiment behind them in order to implement high-quality optimization. Why is this so important? According to the Harvard Business Review, companies using AI for sales were able to increase their leads by more than 50 percent, reduce call time by 60–70 percent, and realize cost reductions of 40–60 percent.

AI is leading the way on numerous levels, and the excitement regarding this powerful technology is only continuing to grow. Utilize its powerful capabilities in order to help grow your website and optimize it to a level that not only attracts new customers and clients but helps your company’s bottom line.

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