Content marketing forever revolutionized the world of advertising and promotion. It grew in popularity with the rise of the internet in the digital era, and businesses quickly recognized its potential.
Content marketing has become one of the most commonly used strategies to promote products and services around the world. In this article, we will discuss what content marketing is, when it started, how it works, and reveal useful information you can use to your advantage in the future.
History of Content Marketing
Believe it or not, content marketing’s roots go as far back as the late 19th century. The first prominent business to use it was The Furrow magazine. It published information and key advice to local farmers on how to improve their business and farm work altogether. Needless to say, people quickly started catching up on the idea.
It wasn’t long before the famous French tire company Michelin saw an opportunity in content marketing as well. Just a few years after The Furrow, the tire company released a 400-page document in the same manner offering drivers information on travel and auto maintenance . Their content marketing strategies resulted in skyrocketed readership and positive customer feedback.
After that, the trend was set in stone, and since then, famous brands and large companies have been focused on implementing content marketing wherever they can.
Content Marketing in The Digital Age
Throughout the years, content marketing has remained one of the best marketing options. With the rise of the internet in the digital age, businesses switched from billboards and cable TV advertising to marketing on computers, smartphones and the Internet.
According to statistics, content marketing is, on average, three times more efficient in terms of leads than outbound marketing. In fact, certain statistics show that this method is used by more than 60% of B2C marketers. More than 80% of the current leading businesses also claim they are ready to invest more in content marketing than their main marketing strategy.
The keys to successful content marketing campaigns are quite simple — a clearly defined audience, fresh content on a regular basis, and a way to connect with viewers and receive their feedback. Incorporating these steps into your content marketing strategy will provide amazing results and place you ahead of your competition.
This brings us to our next topic - just how big of a role does content marketing play?
Importance of Content Marketing
In today’s world of marketing, content plays one of the largest roles. Without it, none of the daily commercials and advertisements we see around us would be the same. While content has many subcategories, this marketing style has opened a doorway for more than 30 million blogs on social media who work, develop, and serve their own unique purpose.
You can’t implement successful content marketing overnight, but if you are someone who is interested in seeing just what this marketing strategy can do, it is definitely worth investing your time, especially since you might receive some mind-boggling results.
Andriana is proud to call herself SmallBizGenius’s community manager. Her mission is simple: to connect small business owners with the best tools and resources to help them thrive. When she’s not working, Andriana likes to go for walks with her two pet dachshunds and binge-watch documentaries, usually not at the same time