Enlightened Digital is your guide to everything at the cutting edge of technology from a group of women who share a lifelong passion for innovation. Here we will delve into the ever-evolving world of technology and the implications those constant evolutions have for the business sphere.
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Any marketer will tell you that you can’t improve what you don’t measure. As experts in the customer journey, they’ve been using good measurement practices to improve the experience of all those who interact with the brand. The savviest of organizations are realizing that their candidates have a very similar journey, and the impact to […]
A Customer Relationship Management (CRM) platform allows you to host an array of business solutions in a single ecosystem. But can CRM reliably support advanced accounting functions? The short answer is yes, absolutely. The deeper truth is that CRM has evolved to become the best platform to host accounting functions, a major game-changer for businesses […]
We’ve previously written about attacks and killings in India spurred on by false and incendiary information spread on WhatsApp. Falsified content and profiles have posed a massive problem on Facebook, particularly in the United States, but other countries have seen similar negative ramifications from fake stories spread on the Facebook subsidiary. Now, it seems the […]
Employers everywhere are trying to find ways for their employees to be more productive so that their company can grow and thrive. Today we live in such a modern world and the thing that every company should use to grow is technology! Some people might say that technology can be a distraction to employees, however, […]
Kroger, America’s largest grocery store, has teamed up with Microsoft to make what they hope to be a formidable foe against Amazon. Two high-tech grocery stores stores — one in Redmond, Washington and the other in Monroe, Ohio — recently opened as a result of this union to give shoppers and employees an easier, more […]
The type of customer relationship management (CRM) that you choose will depend on not only your type of business but also on the processes and systems you employ. No matter which category you fall into, it’s difficult to run your business efficiently without a CRM. It provides a variety of benefits, from taking control of […]