Enlightened Digital is your guide to everything at the cutting edge of technology from a group of women who share a lifelong passion for innovation. Here we will delve into the ever-evolving world of technology and the implications those constant evolutions have for the business sphere.
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If you own a business today, you have a lot to think about when it comes to running it, from your overall business strategy to the specific goals you want to accomplish, such as developing your product or service, marketing it, selling it, and providing quality customer service. The good news is, no matter how […]
American companies are dumping $1 billion a year (or more) into improving employee engagement. What do we have to show for that massive investment? Next to nothing. Between 2000 and 2018 (nearly two decades!), the percentage of employees that we call “highly engaged” has increased from 30% to 34%. That’s a horrible return on investment. […]
Content marketing is a broad discipline. Its goal — using content to attract and engage the right audience — can keep your team busy as they go through their day-to-day tasks. Thankfully, modern marketing automation helps eliminate a number of tedious yet critical functions, helping you optimize your content marketing efforts. Here’s a rundown of […]
This week marks the 30th anniversary of the world wide web. It seems like the perfect time to examine something that’s become synonymous with the web: Google. Google’s red, yellow, green and blue logo is now as recognizable as McDonald’s Golden Arches. And just like McDonald’s renowned logo, Google’s logo has changed over time. Google’s […]
Social media performance is a constantly moving target — and that’s not strictly applicable to what topics are trending or what cute animal video is going viral. The way users experience the platforms and the content on them is constantly evolving, often spurred by algorithm updates that regularly reconfigure what we see when we log […]
Ecommerce websites need to pay close attention to their platforms in order to grow. One of the ways to get more traffic on your site is to have a blog and update it with regular, relevant content. Though many ecommerce websites know blogs can boost their site’s performance, they don’t necessarily employ good blogging strategies, […]