Social media has become a great platform for businesses to communicate with potential clients, especially if that business is selling social media services. Many organizations may not have the knowledge or resources to manage their own social media accounts--that’s where third-party management services can help.
If you’re in the business of managing other organization’s social media channels and campaigns, chances are you already know how to engage with people online. However, social media can be a highly effective tool to generate leads and propose solutions to potential clients. In fact, social media may be the best place to pitch your social media marketing proposals. Here are some tips and tricks for how to assemble an effective social media marketing proposal.
Conduct research before creating the proposal
Follow these steps when creating your social media proposal in order to achieve the best results:
Determine Your Goals: Your client has goals for their business. What are they? What do they want to accomplish? How will social media assist them in accomplishing these goals?
Understand Your Audience: Don’t assume you know your client’s audience. Instead, collect statistics from their social profile followers and focus on those specific demographics.
Know the Competition: Understand which companies are your client’s biggest competitors, Find a minimum of five noteworthy competitors and study their audiences through social media tools, such as Hootsuite streams.
Audit Social Media: In most situations, your client will already have a social media presence. If they do, study their history and look for ways you can improve it and offer value. Additionally, find their weakest platforms, then work towards making them better.
Develop a Strategy: After you’ve obtained all the necessary information, you can finally develop a strategy for writing the proposal. It’s important that you try to match the same brand, style, tone and design when writing it.
Ensure each proposal element has a purpose
An effective social media proposal should include the following elements:
Analysis: Analyze your client’s current social media strategy and pinpoint the areas that need improvement. Support this information with metrics and statistical information.
For instance, if your client’s goal is to boost sales through social media, you should include sales metrics to show where they’re at presently, and what it will take to get to where they want to be.
Scope of Work: The scope of work describes everything you’re going to do for a client. There are many layers to this section of the proposal, and you’ll need to describe each one.
For instance, you’ll need to explain how you’ll schedule posts, create content, monitor keywords, provide analytical reporting, and manage social media.
Project Milestones and Deadlines: This works alongside the scope of work as you’ll be scheduling dates for completing various milestones within the project. That way, your client will have some idea of when they should expect to see progress.
Proof of Concept: Your proposal needs to stand out from the competition. After all, your client may have many options to choose from.
If you want to be chosen, then you need to demonstrate why your company is better than the rest. Show them proof that you can deliver on your promise based on work history.
Terms of Agreement: These are the terms of the contract between you and the client. It outlines the fees, billing practices, where you’ll be working and termination rules.
Client Steps: Once you send the proposal to the client, what happens next? How many days will pass before you follow up with the client? You won’t need to answer these questions in the proposal itself, but you should know the answers in case the client asks.
Social media marketing proposals should be professional, eye-catching, highly persuasive, honest, deliverable, and authentic. If you follow these best practices, you’ll be well on your way to a successful proposal.
David Trounce is a small business consultant living in New South Wales, Australia. He is the Founder of Mallee Blue Media and specialises in small business site management and design. David also writes for Business.com, Search Engine Journal and Relevance.