According to a study done by Hubspot, companies that published 16 or more blog posts per month received nearly three and a half times the traffic to their domains than companies that did zero to four posts a month. The message here is clear – the more organic content your company produces, the greater the likelihood of attracting traffic to your website or domain. Despite the advent and popularity of social media, traditional blogging still continues to offer a monumental impact on search results and traffic flow to websites. Find out how you can maximize your reach with these simple tips.
Blogging Establishes Expertise
A blog is an opportunity to share your business’ ideas, innovations, and programs with the world in a way social media simply doesn’t offer. When you are limited to a character count, it can be difficult to establish a profound brand experience. Longer length content typically ranks higher in search results for a reason – it offers something to the reader that cannot be distilled into bite-sized information. Whether your company or organization is looking to attract future customers or clients, or simply attempting to establish expertise in a particular space, content generated around a deep knowledge base typically results in higher traffic flow and more clicks to your domain. It’s also a great way to establish trust and a loyal following that keeps coming back for more.
Blogging Generates Social Media Content
At times, it can be difficult to source high-quality, effective, and viral content to post on your organization’s social media profiles. This is especially true if you are in a niche field that requires specific information that doesn’t always adhere to traditional content you can find anywhere. With a blogging platform, your company can utilize its own knowledge to create relevant content that will be of interest to your customers or clients. By creating content that is relevant to your industry and not overtly promotional, you will keep your followers engaged, earn their trust, and ultimately establish your company brand as a leader in the industry. In fact, according to some statistics, you have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website.
Blogging Reduces the Need for Paid Advertising
Most people use a company blog to find out more information about that organization. As paid advertising becomes less effective and traditional banner ads lose their effectiveness, blogging continues to gain importance. When you offer something to your readers, such as expertise or helpful information at no cost, it creates a sense of loyalty and common understanding. As a result, your site visitors are more likely to click on internal links throughout the website, or maybe even the demo page or product page. Not only does blogging improve your SEO profile, but it also serves as a way to attract customers to your space without dipping into the budget for paid advertisement. According to a 2018 statistic by HubSpot, marketers who prioritize blogging are 13 times more likely to see a positive ROI.
Blogging is an incredibly worthwhile and important strategy to increase traffic to your business domain. Done properly, blogging can naturally increase traffic, build trust with consumers, expand your social media presence, and establish expertise in your industry.