You soon might have trouble getting dinner delivered in California. The fight over workers’ rights has finally come to the gig economy and despite new laws, court cases, and a billion-dollar marketing campaign rivaling a presidential run, the battle is far from over. In the past few years, California has been visibly leading the charge […]
COVID-19 exposure contact tracing became a priority for local health departments this past spring, and there were many hurdles to get clear tracing information to track the outbreak in communities. The CDC notes that it’s a vital part of controlling the pandemic but individual privacy is always a concern in any size community. When data […]
Last fall, the University of Notre Dame added GrubHub to its student dining options, but this wasn’t the student body’s first experience with food apps. Grubhub’s entry to the Indiana university market was as a replacement for the previous campus-focused delivery service Tapingo, acquired by Grubhub in 2018. What nobody could predict back then, however, […]
Uber Eats launched a paid ad tool that allows restaurants to reach their customers directly on the food delivery platform. The tool, called Sponsored Listings, launched on August 31. It gives chain and independent restaurants the opportunity to pay for their restaurant listing to appear at the top of results in Uber Eats for their […]
Understanding your target audience is essential for the success of your marketing efforts.Apart from collecting all the relevant information about your customers, such as their needs, interests, preferences and pain points, you should also obtain feedback regarding their satisfaction with your products, services and brand. However, that’s not always enough, as it’s likely that many […]
In the beginning of July, Uber Eats announced that it bought its competitor, Postmates, for $2.65 billion. Previously, the delivery platform tried unsuccessfully to merge with Grubhub, which currently controls 28% of the U.S. food delivery market. The deal reportedly fell through due to antitrust concerns. Instead, the European delivery service Just Eat will acquire […]