Browsing Category: Technology

How to Use AI for Social Listening

Understanding your target audience is essential for the success of your marketing efforts.Apart from collecting all the relevant information about your customers, such as their needs, interests, preferences and pain points, you should also obtain feedback regarding their satisfaction with your products, services and brand. However, that’s not always enough, as it’s likely that many […]

UBER Eats Delivery Cyclist Riding Through a Busy Oxford Road in Manchester

UberEats’ Acquisition of Postmates: What Does It Mean For The Industry and Everybody Else

In the beginning of July, Uber Eats announced that it bought its competitor, Postmates, for $2.65 billion. Previously, the delivery platform tried unsuccessfully to merge with Grubhub, which currently controls 28% of the U.S. food delivery market. The deal reportedly fell through due to antitrust concerns. Instead, the European delivery service Just Eat will acquire […]