Browsing Category: Contributed Article

Generating Leads on a Tight Marketing Budget

Generating sales leads for your business goes hand-in-hand with brand outreach and having a strong marketing strategy. Many subject matter experts (SMEs) understandably struggle with their marketing budget, as their spending is prioritized for other departments. However, it’s still possible to maximize your marketing potential and utilize your in-house marketing team as much as possible. […]

Compliance versus Security Debate

ComplianceThere are many compliance regulations (e.g.,PCI, HIPAA, FISMA, GDPR), and some organizations have to deal with several of them concurrently. Compliance regulations are often very detailed, subject to frequent change, and many of the requirements are open to interpretation on how best to meet the requirement and demonstrate compliance. Most businesses face challenges when trying […]