YouTube has faced public pressure to endure the consequences of its mistakes in the past (see: Logan Paul). However, CEO Susan Wojcicki is speaking out against a proposed political directive that threatens to punish the platform for things that are beyond its control — specifically, memes. In her quarterly letter, published on October 22, Wojcicki […]
Remember Pandora, the music app you used to love until you studied abroad and could only listen to Spotify, and it made you realize that Spotify was far superior, so you never listened to Pandora again? No? Just me? Anyway, on September 24, Pandora was bought for $3.5 billion by SiriusXM, another music service you […]
If there’s one thing we’ve learned this year, it’s the importance of being careful with who gets your data. We already know that Cambridge Analytics violated the privacy of millions of Facebook users and that Google tracks your movements even when you tell it not to. Who could’ve predicted that a security firm would sneakily […]
If you play video games, you’ve probably heard of Fortnite. The free-to-play arena battler has been an absolute sensation since its launch a year ago, and by June of this year it had already grossed a billion dollars. Over the summer, Fortnite set revenue records that may not be easily surpassed, as its $318 million […]
Over the last three decades, the way we do business has changed dramatically with the internet. Consumers are spending hours on multiple connected devices, from laptops and phones to fitness bands and even their refrigerators. There’s more clutter – and more opportunity – than ever. In this always-on, always-connected world, how do businesses stay top […]
Social Media Marketing Social media is a powerful tool that allows businesses to reach a valuable set of prospects or customers. Social media marketing helps you gain traffic to your website, generating more potential customers and clients, thus benefiting your business. At its most basic level, social media is an extremely powerful and completely free […]