On average, e-commerce shoppers abandon their carts 69.57% of the time, according to the Baynard Institute. That means retailers, especially those operating in the e-commerce space, need to make a change to ensure customers make it all the way through the purchase journey. Augmented and virtual realities (AR and VR), could be the answer. In […]
We’ve all been there. You draft a thorough and thoughtful email to a colleague and anxiously await a response, only to get back a one-liner that doesn’t actually answer your carefully worded queries. With the average full-time American worker spending 28% of their workday reading and responding to emails, it’s no wonder things can get […]
In 1916, Clarence Saunders pioneered a new concept in the world of shopping – self-service. His retail store, Piggly Wiggly, allowed customers for the first time to select their own items by placing them in shopping baskets, instead of needing assistance from full-time service clerks. This model of shopping quickly became an international standard. Much […]
Artificial intelligence, or AI, has been an important and trending topic across various industries and market sectors. The reason is simple — AI has the capability to automate tasks, simplify complex processes, produce and organize multifaceted data, and create more informed and comprehensive work products. Numerous business executives and leaders have already embraced the coming […]
According to a study done by Hubspot, companies that published 16 or more blog posts per month received nearly three and a half times the traffic to their domains than companies that did zero to four posts a month. The message here is clear – the more organic content your company produces, the greater the […]
How Social Media Improves Customer Service According to the 2019 Global Digital Report, the number of social media users worldwide has grown to 3.484 billion, up 9% year-over-year. With this number continuing to rise, is it any wonder social media continues to dominate as a top recruiting and advertising platform for businesses? By meeting consumers […]