Any marketer will tell you that you can’t improve what you don’t measure. As experts in the customer journey, they’ve been using good measurement practices to improve the experience of all those who interact with the brand. The savviest of organizations are realizing that their candidates have a very similar journey, and the impact to […]
We’ve previously written about attacks and killings in India spurred on by false and incendiary information spread on WhatsApp. Falsified content and profiles have posed a massive problem on Facebook, particularly in the United States, but other countries have seen similar negative ramifications from fake stories spread on the Facebook subsidiary. Now, it seems the […]
Kroger, America’s largest grocery store, has teamed up with Microsoft to make what they hope to be a formidable foe against Amazon. Two high-tech grocery stores stores — one in Redmond, Washington and the other in Monroe, Ohio — recently opened as a result of this union to give shoppers and employees an easier, more […]
YouTube has faced public pressure to endure the consequences of its mistakes in the past (see: Logan Paul). However, CEO Susan Wojcicki is speaking out against a proposed political directive that threatens to punish the platform for things that are beyond its control — specifically, memes. In her quarterly letter, published on October 22, Wojcicki […]
Remember Pandora, the music app you used to love until you studied abroad and could only listen to Spotify, and it made you realize that Spotify was far superior, so you never listened to Pandora again? No? Just me? Anyway, on September 24, Pandora was bought for $3.5 billion by SiriusXM, another music service you […]
If there’s one thing we’ve learned this year, it’s the importance of being careful with who gets your data. We already know that Cambridge Analytics violated the privacy of millions of Facebook users and that Google tracks your movements even when you tell it not to. Who could’ve predicted that a security firm would sneakily […]