In the not-so-distant past, it was not uncommon for business contracts to conclude with a handshake. The parties involved were expected to follow through on verbal agreements, and there was no need for strengthening the contract’s legal force with written agreements, guarantees, insurance policies, notary services, or public records. Although there are examples of simple […]
So, you’ve decided to incorporate your company culture into your marketing efforts? Welcome to the bright side. After all, many brands have promoted their cultures on social media and reaped the benefits from such a high level of transparency. Some brands have been so successful in promoting their company culture online, that they’re known almost […]
Though it may sound like it’s purely within the purview of sales reps, sales enablement can act as a powerful end-to-end solution that supports both sales and marketing teams. And the benefits to marketing in particular can be empowering … and ongoing. It’s a common refrain among marketers that they never feel completely in sync […]
For a business to be successful, it needs to make the most of its personnel resources. If a business was only using only 48% of its resources, it would be outcompeted and squeezed out of the market. And yet, this is what the global business environment is doing—wasting up to 52% of its labour force […]
One of the most frequently visited pages in your website is your About Us page. This is where you tell readers what your business is. It’s a repository of your company’s values, history, mission, offers, and more. It helps readers understand and relate to your business. Knowing the value, function, and relevance of an About […]
Believe it or not, the first smartphone, called the Simon Personal Communicator, was released by IBM in 1992. While the smartphones we know and love today may look different, they still aim to fulfill the same needs that the Simon did almost thirty years ago. There have been many debates over different devices, services and […]