Ecommerce websites need to pay close attention to their platforms in order to grow. One of the ways to get more traffic on your site is to have a blog and update it with regular, relevant content. Though many ecommerce websites know blogs can boost their site’s performance, they don’t necessarily employ good blogging strategies, treating their blogs as optional offerings for consumers. However, these blogs can improve their SEO rankings and generate more traffic and paying consumers on their websites. Properly blogging can also improve engagement for your brand, which can ultimately add to your brand loyalty and affinity.
With this in mind, consider the following blogging tips to improve your SEO and pump up your ecommerce website:
Use internal links
This tip is well-known by SEO pros, but very few brands utilize it properly. 96% of all pages on ecommerce websites contain only one link, and 76% of those links are considered dead links. Your blog should always tie back to your products, and new posts should also backlink to other, older posts on your blog. This can improve your SEO ranking. However, don’t make the mistake of adding too many on-page links. This can make your blog look cluttered and irritate your customers. As a rule of thumb, try to avoid including more than two or three links that add value and are relevant to your content.
Write your URLs with care
If your blog post URLs are too confusing, it can create problems for your SEO strategy. For starters, search engines find URLs that aren’t written in plain English somewhat hard to read, which can interfere with your ranking. If your URL is simple, to the point, and easy to read (even for humans), the chances of it ranking are higher. 27% of ecommerce blogs have URLs with too many random parameters 54% have URLs with underscores. 22% of ecommerce blog posts have URLs that are just too long.
Don’t use outdated tech
The content you display on your website can interfere with your rankings, too. For instance, you may want to include a Flash animation on your blog. There’s no denying that a great Flash animation can look amazing, but it can also reduce your rankings. The average consumer leaves a website after waiting between three and four seconds for it to load, so high-bandwidth elements become your downfall. Stick to a clean design on websites that load quickly for positive consumer reactions and better SEO rankings!
Craft meta descriptions with care
A meta description is the first thing a consumer sees on search results. This description can either inspire them to read ahead or cause them to scroll to the next link. Many ecommerce websites make the mistake ignoring their meta descriptions. In fact, 72% of ecommerce websites don’t have meta descriptions on their blogs, while 89% reuse meta descriptions from older blogs with similar topics. Make sure every blog has its own unique meta description, and make sure you use your primary keyword in that description. Keep it simple and catchy!
Optimize your images
Images can directly impact your sales. They give consumers a look at your product and help them decide whether they want it. Most ecommerce websites use images, but they don’t always optimize them. 86% of ecommerce websites don’t include an ALT attribute in their image code. 29% of blogs contain broken internal images. Make sure your images are relevant to your post. Try to include images of the products you offer as well so that first-time viewers can be converted into potential clients!
Invest in your content
Many ecommerce websites make the mistake of not investing enough resources into producing content. However, your content is essential, not just for your ranking, but also to increase consumer engagement. 82% of ecommerce websites post duplicate content to their blog, which tends to hurt their Google rankings, as Google has strict rules against duplication and plagiarism. 96% of ecommerce blogs have a low text to HTML ratio. Finally, 73% of ecommerce websites have blogs with low word counts. Don’t start a blog just because it’s on your to-do list. Start it with the intention of creating a good property, so you can build great rankings right from the get-go!
Take care of your international SEO
Ecommerce websites looking to expand globally need to take care of International SEO as well. There are many different factors to consider, but the most important one is the addition of proper Hreflang attributes. This can help search engines rank your websites in other countries when international consumers search for products you offer. 53% of ecommerce websites don’t have Hreflang or Lang attributes. 25% have Hreflang attributes that conflict with their source page’s content. 22% of ecommerce websites have problems with Hreflang links, too. Configuring these attributes correctly is vital for global expansion!
Many brands labor under the misconception that a great ecommerce blog is simply about posting something on a regular basis. While regularity does matter to an extent, the kind of content that you post, and the SEO strategies you use, will matter more.
Dhawal Sehgal is an accomplished Marketing Strategist and Technology Consultant, and is the CEO of Dignitas Digital. With over 10 years of professional experience, he has been successful in turning bricks into walls. He believes in a smart digital marketing approach, which enables businesses to attract, engage, and retain the right customers.