Content marketing is one of the best ways to promote your small business online. Not only does it allow you to connect with your audience on a deeper level and boost your sales, but it builds brand awareness and gives you great material to share on social media.
But the age of 500 word blog posts is over; if you want to stand out and make a good impression nowadays, you have to create impactful, powerful content that can’t be ignored. Below, we’ve put together a list of four new technologies that are elevating content marketing to another level.
Graphics and video tools
You’re probably well aware of just how powerful visual content can be. An estimated 84 percent of communications will be visual and 79 percent of all internet traffic will be video content by the end of 2018.. Therefore, it pays to create engaging, shareable videos and infographics that your audience will want to interact with, and good news: it’s super easy to do.
You can depend on tools like Canva to create infographics, GIFs and other visual content. As for video marketing, check out platforms like GoAnimate, Wideo, Viewbix, VideoScribe and Wistia. The key is to experiment with what each of these has to offer and see which works best for you.
While augmented reality may sound scary and technical, it doesn’t have to be. When Paul Roetzer spoke at the Content Marketing Institute Conference last year, he said, “You don’t have to know how it works. You just have to know that there are AI-powered tools that do things you weren’t capable of doing before.”
Relying on third-party companies and using their tools is one of the best ways to jump on the AR bandwagon without any prior experience.
For example, you can create filters for Snapchat and Instagram that feature your business name or mascot, or you could even create your own augmented reality app with a tool like Wikitude.
Artificial intelligence has changed the way consumers interact with brands, and chatbots are one of the fruits of this development. These tools assist customers with buying products and troubleshooting problems in addition to offering human-like conversations that feel more natural than a knowledge base or email ticket.
Chatbots can be made for free with tools such as SnatchBot. The only prerequisite to get started is to write the content you want your bot to say.
Of course, depending on your budget and content marketing requirements, you may want to invest in a custom chatbot for your business that offers additional functionality such as the ability to track an order, make a purchase or customize a product without leaving Messenger. There are endless possibilities when it comes to chatbots, so be creative.
AI tools make it easy for your audience to find the content they’re looking for and can be set to filter through material based on audience age, device location and previous browsing history. If you have thousands of blog posts, for example, you could use artificial intelligence to sift through your content and deliver the most personalized and valuable content to users based on a set of criteria. This will increase brand awareness while simultaneously reducing bounce rates and encouraging your audience to shop with you rather than a competitor.
Although some of the new technologies we’ve mentioned in today’s article may appear novel or gimmicky, the truth is that they’ll soon be a common part of digital marketing strategies. Now is as good a time as any to experiment with new techniques and see which ones provide the best return on investment for your business, or you’ll risk falling behind your competition.
Max Greene is the Managing Director of Muffin Marketing, a UK-based marketing agency specialising in content marketing, social media and search engine optimisation. When he isn’t working on campaigns for clients, he loves binge-watching Netflix shows and walking his dog.