Enlightened Digital is your guide to everything at the cutting edge of technology from a group of women who share a lifelong passion for innovation. Here we will delve into the ever-evolving world of technology and the implications those constant evolutions have for the business sphere.
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Due to a glitch in the DoorDash app, drivers on the platform are making more money in an effort they’re calling #DeclineNow, where they decline low-paying orders to drive up their average pay per order, according to a Vice report. The movement has garnered thousands of individuals in support, with an almost 30,000 member private […]
In January, Amazon quietly acquired Selz, an Australian company that competes with companies like Shopify and BigCommerce to help small brands launch their own online stores. The acquisition wasn’t made public until mid-February when Selz announced the acquisition on its blog. As consumers have heavily relied on digital storefronts to fulfill their shopping needs, Amazon’s […]
On February 4, Uber announced its plans to acquire alcohol delivery service Drizly in a $1.1 billion deal, which will be finalized later this year Upon finalization, Drizly’s services will be integrated into the Uber Eats platform, but Drizly will still keep its own app as well, according to CNBC reports. This deal signifies the […]
With the stock market having more eyes on it than ever before as a result of Gamestop and AMC stocks soaring to disrupt the market, more people want their hands in the action. Reddit, TikTok, and other social media platforms are largely responsible for an increased awareness of the market, short-sellers, hedge funds, and other […]
Instacart recently fired a group of Skokie, Illinois employees who voted to unionize with the United Food and Commercial Workers Local 1546 last year. As part of Instacart’s recent layoffs amid rapid expansion for the company and an impending IPO, Instacart fired 10 employees who voted to form the first and only union on the […]
More and more people are discovering that restaurants don’t actually like third-party delivery services. While many delivery services claim to be a “lifeline” for restaurants amid the COVID-19 pandemic, many of these restaurants express different sentiments, noting the ways delivery services make a portion of restaurant profits. In 2020, countless restaurants were forced to close […]
A new law was passed in California, which impacted delivery apps like Grubhub, DoorDash, Uber Eats, Postmates, Caviar and others. The law, which was approved last fall, went into effect on January 1 to require delivery apps to offer services only from restaurants with which they have a direct partnership. With this, apps are also […]
A recent study suggested that indoor farming can help save water and soil. Moreover, when the COVID-19 pandemic exposed long-ignored food supply chain issues, including but not limited to shipment delays and inadequate demand forecasting, indoor farms and vertical farms contributed to the solution. A number of controlled-environment farming companies, including AeroFarms, Elevate Farms, Plenty, […]
After months of conversation and development, several states in the U.S. have established COVID-19 tracking apps with the hope of slowing the spread of the coronavirus. Since the pandemic hit the United States in the spring, big tech, app developers and public health officials teamed up to deliver exposure notification (EN) technology via smartphones. While […]
It’s not a secret that during lockdown people turned to food delivery apps. According to a recent report, people across the US have been ordering takeout more often. That led to the delivery business becoming very profitable. DoorDash, Uber, GrubHub and Postmates (which is owned by Uber) grossed about $5.5 billion in combined revenue from […]
You probably hoped that without a commute or time spent at the water cooler you would have no trouble focusing. In reality, since the lockdown started, you’ve likely felt less productive than ever. We’re all guilty of reading more news than we can digest and over-enjoying Netflix, but the work won’t do itself. Luckily, our […]
Even before the start of the pandemic, many people relied upon fitness apps to keep them moving. Why? Because there is no commitment, you can make your own schedule and they are cheaper than a gym membership or elite spinning classes (some of the best workout apps are even free). You can pick a training […]
Two popular Unicorn tech companies Airbnb (ABNB) and Doordash (DASH) made historic debuts on the stock market this week. These widely anticipated moves put the companies at the forefront of initial public offerings and marked some of the most valuable tech listings this year. With 129 IPOs filed this year, 19 more than 2019, companies […]
The year 2020 hasn’t turned out the way any of us had hoped. With the holiday season approaching, the pandemic highlights more than ever the activities and social events we’re going to miss out on this year. However, thanks to modern technology, there are plenty of socially distant work activities that the whole workplace can […]
Walmart, America’s largest retailer, continues to experiment with the technologies of the future. On November 10, Walmart announced a partnership with Cruise, a self-driving car company and a subsidiary of General Motors headquartered in San Francisco, CA. Testing will begin in the first quarter of 2021 in Scottsdale, AZ. Prior to this partnership, Walmart worked […]
Proposition 22 was approved by 58% of California voters out of the November 3 elections. Now, gig workers who drive for delivery and rideshare apps are deemed independent contractors rather than employees. This proposition marked the most expensive ballot measure in the state’s history and comes with added benefits for delivery gig economy players like […]
A St. Louis restaurant accused DoorDash of driving business away from restaurants that are not listed as partners on the platform, leading to a lawsuit filed in September. While dozens of cases like this were filed in recent years, COVID-19’s negative impact on small restaurants further pushes for legal action against the unfair practices of […]
In the category of low-down-dirty jobs, a new player has entered the gig economy workforce. New company Civvl launched to nearly universal negative reactions online. The job? Independent gig workers work for landlords and banks to kick delinquent renters out of their homes. Civvl’s Plan for Freelance Evictions? Acting as a Bad News Middleman With […]
Since the start of the COVID-19 pandemic, major publications have been talking about the rise of delivery apps. And no wonder: for a relatively small fee, they let us get our favorite food without leaving the house and feel good about supporting local businesses and delivery drivers. More than that, they now remember our favorite […]
With the lack of circulation of cash during the coronavirus, many businesses around the world have posted notices asking for customers to use either exact change or credit cards. Because we’re stuck at home, we aren’t spending our nickels, dimes, and pennies at restaurants, shops, toll booths, and parking meters, the country is seeing a […]
Stuck at home with nothing to do but snack and daydream, we’re all ordering deliveries. With those to-go containers of comforting pasta dishes, the boxes of Amazon goodies, and the new home office furniture comes a lot of packaging and single-use disposable garbage. Our cleaning habits have ramped up, too, in the face of fighting […]
You soon might have trouble getting dinner delivered in California. The fight over workers’ rights has finally come to the gig economy and despite new laws, court cases, and a billion-dollar marketing campaign rivaling a presidential run, the battle is far from over. In the past few years, California has been visibly leading the charge […]
COVID-19 exposure contact tracing became a priority for local health departments this past spring, and there were many hurdles to get clear tracing information to track the outbreak in communities. The CDC notes that it’s a vital part of controlling the pandemic but individual privacy is always a concern in any size community. When data […]
Before workplaces went remote, you might have relied on bagel breakfasts or free lunches as an essential job perk that kept you fueled and ready to work long hours. Now that many of us work from home, it’s tricky to get the same motivation out of raiding our own fridges for some leftovers. Enter: Freshly […]
Last fall, the University of Notre Dame added GrubHub to its student dining options, but this wasn’t the student body’s first experience with food apps. Grubhub’s entry to the Indiana university market was as a replacement for the previous campus-focused delivery service Tapingo, acquired by Grubhub in 2018. What nobody could predict back then, however, […]
Full stack development is one of the popular trends in the modern software industry worldwide, especially in small businesses and startups. In all major software development markets, the number of startups and small businesses has grown. Consequently, significant demand for full stack engineers has emerged.Full stack developer is the fourth fastest-growing job with an annual […]
Uber Eats launched a paid ad tool that allows restaurants to reach their customers directly on the food delivery platform. The tool, called Sponsored Listings, launched on August 31. It gives chain and independent restaurants the opportunity to pay for their restaurant listing to appear at the top of results in Uber Eats for their […]
Education is changing dramatically. No longer are students expected to attend university to gain a top role in their industry. However, it is still crucial to undertake some form of training to boost a C.V. or resume. Ensuring these trainings or courses possess formal CPD accreditation provides the very best quality of learning. Especially in […]
Understanding your target audience is essential for the success of your marketing efforts.Apart from collecting all the relevant information about your customers, such as their needs, interests, preferences and pain points, you should also obtain feedback regarding their satisfaction with your products, services and brand.However, that’s not always enough, as it’s likely that many customers […]
In the beginning of July, Uber Eats announced that it bought its competitor, Postmates, for $2.65 billion. Previously, the delivery platform tried unsuccessfully to merge with Grubhub, which currently controls 28% of the U.S. food delivery market. The deal reportedly fell through due to antitrust concerns. Instead, the European delivery service Just Eat will acquire […]
Before COVID-19 nearly 50% of millennials worked as freelancers. The current worldwide pandemic has increased the number of remote workers exponentially. Here are a few tools to investigate for safe, remote communication.Remote Desktop AppsTo successfully communicate and work remotely, a desktop app on a secure computer is necessary. Never use a shared computer or public […]
Creating effective social media ads is an art form. Whether you’re taking an organic approach or paying for sponsored posts, doing it right the first time is essential. If not, every missed opportunity can end up costing your business customers and profits over time.Fortunately, there are plenty of apps and software systems available to help […]
When you list your vacation rental, you hope that bookings will just start flowing in. Why wouldn’t they? Your property is looking fresh, your photos are perfect and your rates, based on your market research, cannot be beaten. Sometimes, though, even the most splendidly appointed properties lag in bookings.The reasons for such gaps can be […]
Social media has become a world of its own, with a growing population of over 3 billion users and counting. Social media marketing can help in increasing traffic to company sites, building conversions, creating brand identity and raising awareness. It is a more contemporary and powerful type of digital marketing that can help businesses get […]
A restaurant point of sale (POS) system is one of the smartest investments you can make in 2020 if you own a restaurant. Restaurant POS software has always allowed restaurant owners to provide a cutting-edge dining experience. They help cut costs, maintain accurate records, and are incredibly mobile. But there’s an entirely new and somewhat […]
In times of prosperity and calm, leadership can seem straightforward, if not exactly easy. But what about during anxious and uncertain times like these? Clearly, leadership in today’s deeply unsettled environment is tough and demanding.Your team may be struggling to adapt to working remotely for the first time. In the midst of a pandemic and […]
A high-quality digital online catalog can not only help you diversify your marketing channels but can provide you with an additional asset that is shareable and brandable. Digital catalog product promotion can help you showcase your product to multiple audiences through multiple channels.However, much of the success of an online digital catalog comes down to […]
Workplace flexibility is a fast-growing trend. An increasing number of companies worldwide now encourage their employees to work remotely. Some set up flexible coworking areas at their facilities as an alternative to traditional office environments. Other modern businesses also let their team members choose when to start and end their workdays. As employees gain more […]
Ecommerce is currently a worldwide phenomenon, with more people buying online instead of going to the store physically. While this is a welcome trend for most online store owners, along with the good comes the risks.Hackers and internet criminals are looking for a chance to take advantage of less protected stores. Online businesses need to […]
Without technology, quarantine would have meant isolation. The coronavirus crisis considerably increased employer attention to software solutions and slick gadgets, which are now rapidly accelerating their development into the workplace.It was tech that connected co-workers during the past few months, and paradoxically, it will help keep everyone six feet away in the post-lockdown office. Alternating […]
Panic-buying for COVID-19 might be behind us, but normal trips to the grocery stores, farmers’ markets, and restaurants are still a long way away. There’s debate on whether or not ordering delivery during the pandemic is ethical but some, for example, elderly or immune-compromised people, have no choice. Others believe that ordering through a food […]
Like many people these days, you might find yourself trying to navigate an entirely new and unexpected period of uncertainty. With this change of pace come disruptions to your regular routines and your work-life balance. It is especially true for parents trying to work from home full-time while their children are demanding around-the-clock attention. A […]
While it seems like we know so much about artificial intelligence (AI) already, we are just tapping into the extensive capabilities of this technology. We often hear about the capabilities that seem almost futuristic to us, such as self-driving cars, but the everyday uses of innovative AI tech are often less apparent. You might not […]
All over the world, parents are finding themselves having to step into new roles: the teacher, the remote employee, and the nanny. While parenting is nothing short of a full-time job in itself, having to do so while also aiding middle school math and also joining a work conference call can be exhausting. To battle […]
Many parents around the world are currently juggling working from home, paying their bills, taking care of their children (and sometimes their parents), and are now also expected to teach their children. Teaching is a full-time job in and of itself, and it can be difficult for children to adjust to learning from home. It […]
Social distancing and spending all of our time at home can leave even introverts feeling a little stir crazy. Although it’s currently the safest option, staying away from our friends and family can make it feel like there’s nothing to do. Thankfully, there’s a seemingly endless supply of online tools and resources to help us […]
With the recent spike in severity and occurrence of COVID-19 in the United States, many organizations have temporarily transitioned to digital or remote offices. For the employees of these companies, that might mean working remotely for the first time. This transition can feel like starting a new job, as workers are expected to adjust immediately […]
News today is easier to access than ever before, but, in some ways, it is harder to decipher and digest than ever, too. Nowadays, it is common to scroll through social media feeds and come across false written content or deepfake videos, which use machine learning to make it appear that something untrue has occurred. […]
Television has long been one of the best ways to find (and sometimes lose) ourselves. We find characters who remind us of ourselves, our friends, and our family members as well as situations we’re going through, towns that remind us of where we grew up, and worlds that look like our own. But sometimes, we […]
With Spring on the horizon, it is time to get excited for more hours of daylight, increasing temperatures, and the return of outdoor activities for most of the Northern hemisphere. There are many new tech advancements and innovations that will come in handy in the upcoming season. From items that will encourage you to go […]
Globally, there are 4.54 billion internet users. We’d like to believe each one of them is using the magical powers of the web for good. Unfortunately, that’s not always the case, and there are many internet users out there who want to prey on those who don’t know how to protect themselves online. Of those […]
Artificial intelligence is being integrated into everyday life in ways that just a decade ago would have been nearly impossible to imagine. This AI integration ranges from Netflix’s machine learning algorithms that select shows you may like, to Siri’s or Alexa’s ability to answer your text messages, set alarms, and play music for you, to […]
According to the World Health Organization (WHO), 1 in 4 people globally will be affected by mental health disorders during their lives. The WHO also reports that more than 300 million people around the world suffer from depression and more than 260 million deal with anxiety disorders (and many of them live with both). The […]
Silicon Valley produces scores of fast-paced tech companies that seem to grow exponentially overnight. These companies have also churned out a number of high-profile founders, CEOs, investors, and developers. From 2020 Democratic presidential candidate Andrew Yang to Snapchat-founder-turned-A-lister Evan Spiegel, more and more tech professionals are becoming household names. Some celebrities have taken the inverse […]
Advances in medicine and technology are making it easier than ever to stay on top of your health and safety. AI integration in radiology labs is making it harder to miss a diagnosis, and telehealth doctor appointments make it possible for families who live in rural locations to connect with specialists in a timely manner. […]
In today’s technology-obsessed world, there are more than 4.3 billion internet users each day, and each of them is generating data. According to a study by Domo, more than 2.5 quintillion (or 2.5 billion times a billion) bytes of data are created every single day—and that number is only going to grow. It’s estimated that […]
The past decade brought huge success for tech companies such as Airbnb, Postmates, Google, and Apple; but upcoming advancements in AI and cloud computing software have set the stage for the 2020s to bring even more technological growth. Advancements in technology have made it possible for businesses to take their products and services completely online, […]
Smart watches are often hailed for their ability to synchronize fitness goals and lifestyle habits with a small device on your wrist and an app on your phone, but there are many other ways they can improve users’ physical health as well as their mental wellbeing. During stressful times of the year, such as the […]
Think of the last time you went out and had a disappointing service experience. This could be at a restaurant, while shopping at a store, at your doctor’s office, or while getting your car repaired. Was your disappointment driven by what happened (a delay, mistake) to you or was it the response of the person […]
In the age of The Great British Baking Show, Michael Pollan’s books and documentaries, and social media moguls preaching wellness and detoxes, what we cook and eat is seemingly becoming a bigger part of our lives than ever before. With busy schedules and long work hours, it can be difficult to find time to cook […]
The end of the year is here, and surely all the gifts you’ve thoughtfully selected and wrapped to perfection are nicely arranged under your tree as we speak. Right? Ha! Who has time for that? Don’t worry, Enlightened Digital has your back. We’ve scoured the internet for the best tech gifts of 2019. Check out […]
With the rise of the “gig economy” fueled by companies like Uber, GrubHub, and Taskrabbit, there’s a major shift happening in the way companies manage their people and their offices. Many companies are moving away from their long leases at office suites and are instead using flexible workspaces or coworking offices, like WeWork or Regus. […]
Ah, it’s finally here: The meal you’ve been waiting a whole year for. Mom’s homemade stuffing, cranberry sauce (from the can, of course), and the one random side dish your uncle always brings (turnips, anyone?). What’s not to love? While Thanksgiving is arguably the most traditional American holiday, traditions are made to be broken (or […]
Content marketing forever revolutionized the world of advertising and promotion. It grew in popularity with the rise of the internet in the digital era, and businesses quickly recognized its potential.Content marketing has become one of the most commonly used strategies to promote products and services around the world. In this article, we will discuss what […]
Have you ever come across an online job ad for a position that was simply too good to be true? Or, maybe you’ve found a posting that blatantly excluded the employer’s name, website, and other critical information. If so, you may have stumbled upon a fraudulent ad.While online job boards allow candidates to apply for […]
From powersuits to #TheFutureIsFemale, the conversation surrounding female empowerment has captured the attention of the media over the last several years. But does this renewed focus translate to an increase in women in leadership positions? The statistics do seem to tell that story: Between 1997 and 2009, the number of female CEOs increased sixfold. Yet, […]
In today’s connected world, people constantly turn to the internet for information. Whether they’re looking for a product to buy or a service, they will undoubtedly do research online before deciding to go with your business. Studies show that 90% of people who looked at online reviews before deciding to work with a business were […]
Holiday travel is coming up faster than you think. That means planning, packing, and running through busy airports. When you’re traveling overseas, there are so many things to think about while you’re preparing for your tip. Packing the right clothes, bringing the right shoes, and remembering your passport (and Kevin, if you’re a member of […]
Home security is becoming an increasing concern for homeowners, property managers, and renters. Thankfully, there are a number of home security products and options available that are both affordable and easy to use. If you are concerned about home security, here are some tips to keep in mind.Know Which Entry Points May Be VulnerableThe place […]
Chances are good you’ve heard the term “Internet of Things” or “IoT” recently, but what are people talking about? Well, you may be surprised to know that this term isn’t that new at all. In fact, the Oxford Dictionary Online added the term back in 2013, along with “twerk” and “selfie.” According to the site, […]
On average, e-commerce shoppers abandon their carts 69.57% of the time, according to the Baynard Institute. That means retailers, especially those operating in the e-commerce space, need to make a change to ensure customers make it all the way through the purchase journey. Augmented and virtual realities (AR and VR), could be the answer. In […]
Today’s customers want everything in a snap, with simplified payment methods and same-day deliveries becoming more common among businesses. Instant demand applies to customer service as well. In fact, more than 82% of consumers expect an immediate response for marketing and sales questions, according to a recent report by HubSpot. A Conversocial paper found more […]
Healthcare has always depended on technology in certain respects. Even the earliest medical tools, such as clamps and scalpels, were innovative and cutting edge during their time. Today’s technology continues to shape how we operate on or treat the sick and injured. Innovations such as nanotechnology, robotics, virtual reality, 3D printing, and artificial intelligence have […]
It happens sometimes: You know your marketing efforts are working, but your boss needs to see more. They need to see the data behind your active campaigns to qualify your company’s return on investment. Marketing professionals, meet Facebook’s Events Manager. This handy tool will turn those monthly meetings with your boss into jam-packed data sessions.After […]
We’ve all been there. You draft a thorough and thoughtful email to a colleague and anxiously await a response, only to get back a one-liner that doesn’t actually answer your carefully worded queries. With the average full-time American worker spending 28% of their workday reading and responding to emails, it’s no wonder things can get […]
The gig economy is booming, as more Americans are finding work as freelancers, independent contractors, temporary workers and consultants. The slowdown in traditional employment will lead to more workers to seek jobs in the gig economy in 2020.It’s also easier than ever to get a gig economy job. The emergence of new platforms that help […]
In 1916, Clarence Saunders pioneered a new concept in the world of shopping – self-service. His retail store, Piggly Wiggly, allowed customers for the first time to select their own items by placing them in shopping baskets, instead of needing assistance from full-time service clerks. This model of shopping quickly became an international standard. Much […]
Chances are, when you made your social media, you thought you would just be using it to connect and chat with friends. Now it’s classified as a necessity in most people’s lives. Sharing memes, selling items, posting events and even listing jobs through social media is now the trend, making it deeply integrated into our […]
Ergonomics is “the study of people’s efficiency in their work environments” as defined by the Oxford Dictionary. However, when it comes to creating an ergonomically friendly office space, the definition goes a step further to include designing a workspace to increase efficiencies in the workplace. Proper office ergonomics take the capabilities, limitations, and circumstances of […]
The workplace of the past is quickly becoming obsolete—cubicles, dull colors, and water coolers are being pushed aside to pave the way for open offices, bright designs, and kombucha on tap. Spearheading this shift is the tech industry, which has become well-known for leveraging office design as a way to boost employee wellness, productivity, and […]
In the 1985 classic Back to the Future Michael J. Fox’s character, Marty McFly, teams up with Doc Brown, played by Christopher Lloyd, to travel back in time. In one moment in the film, Marty turns to Doc, and says, “Wait a minute, Doc. Ah… Are you telling me that you built a time machine… […]
In the business-to-business (B2B) market, maintaining a good customer relationship is one of the most critical factors for your success. Today, it’s not enough to offer high-quality products or services, you need to show genuine concern for the customer’s experience.Because the B2B target market is other businesses, the individuals you communicate with could be anyone: […]
Artificial intelligence, or AI, has been an important and trending topic across various industries and market sectors. The reason is simple — AI has the capability to automate tasks, simplify complex processes, produce and organize multifaceted data, and create more informed and comprehensive work products. Numerous business executives and leaders have already embraced the coming […]
It’s 2019 and more businesses are leaning on modern technology to assist with their daily operations now than in previous years. From day-to-day tasks, to big-picture strategies, there’s a vast array of new software out there. For many retailers, a great place to start is with your point of sale (POS) system. The POS system […]
According to a study done by Hubspot, companies that published 16 or more blog posts per month received nearly three and a half times the traffic to their domains than companies that did zero to four posts a month. The message here is clear – the more organic content your company produces, the greater the […]
With a new school year upon us, it’s important to take the time to understand the way modern technology is changing the way students are educated. From the inclusion of laptops and tablets in the classroom, to smartboards and interactive learning platforms, technology is more integrated into the learning environment than ever before. With the […]
Optimism is one of the most important characteristics of a successful person. It doesn’t help to have a negative attitude towards life. Being positive in the face of failure can help you overcome the hurdles that will inevitably arise in your journey to becoming an entrepreneur. The most successful entrepreneurs, in fact, have failed in […]
Event planning can be hectic and frustrating even to seasoned planners. You have to get the right venue, market the event, rent exhibition equipment, and look for vendors. There’s so much to do in a limited time and you feel like you’re about to go crazy. That doesn’t have to be the case every time […]
How Social Media Improves Customer Service According to the 2019 Global Digital Report, the number of social media users worldwide has grown to 3.484 billion, up 9% year-over-year. With this number continuing to rise, is it any wonder social media continues to dominate as a top recruiting and advertising platform for businesses? By meeting consumers […]
Working from home and for yourself may sound like a distant dream. However, according to a FreshBooks self-employment study, the number of Americans working for themselves is on track to reach 42 million by 2020. If you want to learn how to enhance your lifestyle and escape the rat race—you can start with blogging. In […]
Wearable technology ranges from the most popular smartwatches, like Apple Watch or Fitbit trackers, to fashionable necklaces and headbands. Regardless of the form we choose, the benefits of wearables are becoming more commonplace every day. According to a report by Business Insider, 80% of consumers are willing to wear smart fitness technology and US consumer […]
Technology and computers have permeated every area of our personal and professional lives from our cars, to our coffee makers. It’s imperative for businesses to make the most of every advantage, especially when it comes to technology. Business software can be a tremendous benefit. It can help manage inventory, accounting, finances, customer databases, projects, and […]
Electric vehicles are becoming increasingly common these days, as more people opt for greener lifestyles. Governments across the world are favoring this transition, as each country strives to do its part in reducing environmental pollution. As an additional motivation, some governments even offer a subsidy to those who purchase electric cars or e-bikes, as a […]
Drones have been a part of the consumer market for several years now. In fact, according to Goldman Sachs reported, “Between now and 2020, we forecast a $100 billion market opportunity for drones—helped by growing demand from the commercial and civil government sectors.” However, the benefits of the technology extend beyond the government sectors as […]
Natural Language Processing (NLP) is an area of computer science and artificial intelligence that governs how computers interact with human languages. NLP essentially defines how computers should be programmed in order to make them capable of comprehending natural language data. Simply put, NLP is a technological process that allows computers to derive meaning from user […]
As we have progressed into this digital age, our day-to-day lives have adopted technology in a number of different ways. From contactless payments on transport services, to advanced attendee tracking at events, the ways in which we adopt RFID technology each day is ever-growing. It has been reported that the RFID range will be worth […]
Self-driving vehicles used to be a common feature only found in sci-fi movies, but today, they’re slowly becoming reality. According to some estimates, we could see as many as 10 million self-driving cars on the roads by 2020. Even though automated driving technology is still in its relative infancy, it has advanced leaps and bounds, […]
Machine learning may very well be an overused buzzword. But for many small-to-medium sized online retailers, it’s a concept that still seems alien;. something reserved for the exclusive benefit of larger enterprises and out of reach for your typical ecommerce store. The reality, however, is that there are many ways online stores can take advantage […]
Over the past several years, artificial intelligence (AI) has posed a major shift in the way businesses and individuals go about their daily work. The music industry is no exception. According to a McKinsey report, 70% of companies are likely to adopt some level of AI by 2030. For the music industry, this could mean […]
Our relationship with technology is much more nuanced than typically discussed. On one end of the spectrum, the conversation usually revolves around a pros and cons list of the ways we love or hate technology; on the other, technology is portrayed as a dystopian future in the making. From claims that Alexa is merely priming […]
As human beings, we’ve always had deeply personal and intimate relationships with our homes. After all, a home is an oasis from the chaos and bustle of the real world. We seek to make our homes as comfortable and personal as possible. From early cave paintings to today’s modern technology, the way we live and […]
Today’s business environment is met with an imperative demand of workforce digitization as a means of increasing productivity while decreasing the number of superfluous functions. As such, it is very important for businesses to ensure sensitive data does not fall victim to any cyber attacks.Robotic process automation (RPA) naturally replaces tedious tasks so employees can […]
According to the U.S. Department of Agriculture, agriculture in the United States currently produces approximately $300 billion a year in commodities, with livestock accounting for roughly half that value. With the world population set to grow to 9 billion by 2050, this figure only grow. Modern technology will be needed to not only help produce […]
A killer customer experience is at the core of any healthy eCommerce platform. Allowing customers to enjoy shopping while meeting their product needs should be a top priority for online retailers. Below are six features that every eCommerce site needs in order to increase conversions and drive sales:Mobile-Friendly SiteAs mobile shopping begins to overshadow the […]
LinkedIn marketing is one of the easiest ways to promote and grow your business, or even find a good business partner. Passive marketing tactics like setting up your profile, building connections, and updating your account regularly, will help you get the attention of potential customers, clients, joint-venture partners, and influencers. However, to use LinkedIn like […]
Chatbots are revolutionizing the way people shop online. According to a Hubspot research report, 71% of people are willing to use chatbots to solve their problems online fast, 56% would rather message than call customer service, and 53% of people would rather shop from a business they can message directly via chatbot. More importantly, there […]
The sports industry is set to grow to $80.3 billion by 2022 in North America alone. Sports franchises have naturally sought to protect their athletes and to grow their revenue in a highly competitive market. Many have looked to technology to optimize the fan viewing experience, train their coveted star athletes, and to insulate themselves […]
In 1983, Nintendo released the Nintendo Entertainment System (NES). At the time, it was a technological and visual powerhouse. Super Mario Bros. was considered the cream of the crop and practical eye candy for most gamers. Hardly anyone could have imagined the progress in video game quality we have made since those early days of […]
Keeping on top of your finances can be tricky as a freelancer, but if you follow these five tips, your bank account balance might look a whole lot healthier at the end of the month.An increasing number of people are becoming freelancers, and according to some estimates, nearly half of the workforce could become independent […]
If one examines the current landscape of the automobile industry, one fact stands apparent – the internal combustion engine still reigns supreme. In fact, in 2018 electronic vehicle (EV) sales in the U.S. totaled 361,307 vehicles, a mere fraction of the 17 million total vehicles sold in the country. However, there is the promise that […]
Social media has become a great platform for businesses to communicate with potential clients, especially if that business is selling social media services. Many organizations may not have the knowledge or resources to manage their own social media accounts–that’s where third-party management services can help.If you’re in the business of managing other organization’s social media […]
Humans are extremely visual creatures. In fact, 90 percent of the information we receive is processed visually, and we can identify images in fewer than 13 milliseconds. So, when we search for something online, it’s no surprise using words can sometimes fail us. According to Pinterest’s CEO Ben Silbermann, “the future of search will be […]
What is Big Data and why it is important?“Big data” is a relatively new term that describes the large volume of data that inundates a business each day. However, it’s not the amount of data that’s important, but how organizations interpret it. Big data can be analyzed using artificial intelligence (AI) to generate insights into […]
Artificial Intelligence (AI) has fundamentally changed the way we work, learn, and entertain ourselves. AI’s rapid progression has touched multiple facets of human existence, from relatively simple tech, such as home assistants, to complex systems, such as automated surgical technology or self-driving cars. Although AI impacts a variety of fields, it’s often feared and misunderstood. […]
Is one type of review better than the other and how are they different? In this piece, we will take a look at how performance reviews and focal reviews are conducted and the considerations to make when implementing them throughout your organization.There are many performance management tools available to HR professionals. One major staple of […]
Video streaming is a powerful tool that can transform a company’s image, increase sales, and turn viewers into lifelong customers. The best videos go beyond virality and resonate with audiences on a deeper level by employing evergreen themes.The following is a list of five companies that used different techniques to change the video marketing landscape. […]
Everything you need to know about telemedicineThe rise of mobile technology and increased universality of internet access has led to a demand for instant gratification. We expect to find information at the click of a button; and healthcare information is one of the primary search topics. According to a recent study by the Pew Internet […]
Technological innovation and advancement are often labeled as culprits for environmental degradation, but they could also help mitigate its effects. From revolutionary new ways to recycle plastic materials to changes to industrial farming, technology has the potential to lessen our negative impact on the environment. According to the World Health Organization (WHO), pollution is one […]
A look back at how people used technology to find love before the age of laptops and smartphones There was a time, not terribly long ago, when what people thought of when they heard the word “tinder” was a material suitable for starting a literal fire. Dating in the information age has pushed the etymological […]
One of the top challenges event professionals face is \finding time for continual learning. The events industry is fast-moving and constantly changing, so it’s vital event pros keep their knowledge current.Event pros have lots of options for keeping up with the latest information and insights, from publications and conferences for event professionals to podcasts and […]
Facial recognition technology is most commonly defined as the method of identifying or recognizing the identity of a person by digitally scanning their face. The primary functions of this technology have been in security and surveillance, most notably by the police, governmental entities, and, increasingly, private corporations. Although supporters of this technology argue it will […]
Brands are increasingly turning to social media to measure sentiment about their products and services. Businesses integrate social-listening tools into their online marketing campaigns so they can track, analyze and respond to online conversations about their brand. One platform brands look to perform well on is Twitter. Brands review comments on the site to hear […]
Another World Password Day has come and gone, without most of us even noticing. World Password Day is an effort to promote better password behavior, and it occurs on the first Thursday in May. The idea for the observance came from Mark Burnett, whose 2005 book “Perfect Passwords” encouraged people to have a “password day.” […]
How often do you pick up your smartphone to look up a product or service? Every day, right? According to a study, 50% of business-to-business (B2B) search queries today are made on smartphones, and this is expected to rise to 70% by 2020.Mobile friendliness has become a necessity in our technology-driven world; the faster your […]
Those of us with a healthy dose of wanderlust will often tout the benefits and thrills of travel. Traveling can help us break the cycle of work, commuting, and home life. In fact, according to a 2009 University of Kansas study, leisure activities such as travel have been linked to improved cognitive function and possibly […]
Businesses of all sizes should have expansion in mind when thinking about their short- and long- term goals. However as businesses improve and expand, they also face increasingly complex operational procedures. Outsourcing certain tasks within a business, such as facilities management, client support, and digital marketing, will bring you benefits by partnering with specialised businesses […]
Since I began freelancing three years ago, I’ve had the opportunity to work with nearly a dozen high-growth companies. I’ve also never had to negotiate on the special prices I charge for my inbound marketing services.Because I’ve done such an effective job defining my value propositions, branding my company as an expert within our field, […]
As Earth Day comes and goes this week, many of us will think about how our choices affect the planet. We might think about our home energy usage, our consumption of goods, our automobile’s fuel economy or even our food choices. From the impacts of industrial farming to the amount of garbage we generate, many […]
“Hello, can you hear me?”~ AdeleIf the singer, Adele worked in online marketing, she’d be just as famous for her customer service insights. Website visitors today expect 2-way conversations more than ever before. Your customers are looking for answers to their questions RIGHT NOW.No, they won’t email you; it might take hours (or even days) […]
A DDoS attack, or a Distributed-Denial-of-Service attack, occurs when a website or online service is flooded by traffic from various sources in an attempt to make that service unavailable to users. To ensure you’re secure from DDoS attacks, you may want to purchase DDoS mitigation services. This leaves all your DDoS concerns in the habds […]
Sometimes, reality can feel like science fiction. Other times, it can feel like or take fantasy. Then there are days where it feels like current events are a child’s pipe dream. That was the case this past weekend, when the largest plane ever took the sky. Not only is its size awesome in the truest […]
Generating sales leads for your business goes hand-in-hand with brand outreach and having a strong marketing strategy. Many subject matter experts (SMEs) understandably struggle with their marketing budget, as their spending is prioritized for other departments. However, it’s still possible to maximize your marketing potential and utilize your in-house marketing team as much as possible. […]
ComplianceThere are many compliance regulations (e.g.,PCI, HIPAA, FISMA, GDPR), and some organizations have to deal with several of them concurrently. Compliance regulations are often very detailed, subject to frequent change, and many of the requirements are open to interpretation on how best to meet the requirement and demonstrate compliance.Most businesses face challenges when trying to […]
In 2019, a number of high-profile tech companies have decided to leave the private sector and transition to publicly owned and traded entities. There are many reasons companies decide to make initial public offerings (IPOs), and there’s more to it than seeing your company’s shiny, new letters trending on the stock ticker. Typically, IPOs serve […]
Since email has been in existence, analysts have predicted its demise. Such predictions grew especially loud in the wake of growing social media adoption. Yet, people continue to use email in their personal and professional lives. If anything, email has become more relevant than ever before, especially as a marketing tool. Globally, about 300 billion […]
When you pay for goods or services, you typically use your fingers to complete the transaction. However, any set of fingers can complete that transaction, as long as the person attached to them has the proper information. Imagine a world where your unique fingertips — or other unique physical characteristics — are needed to process […]
Imagine if, every time you wanted to use a GIF or screenshot, you had to ask its copyright owner’s permission to post the content. In the European Union, this may soon be the case. On March 25, the European Parliament approved Article 17 (formerly known as Article 13), which requires online platforms to police copyrighted […]
Industrial manufacturing is going through one of the most challenging and exciting phases of its history. The sector is growing globally, but its growth rates remain low. Manufacturing supply chains are struggling to keep up with demand, making productivity gains a more critical element of competition in this vertical. Manufacturers are responding to slow growth […]
Instagram is one of the fastest growing social media sites today. The platform already reached 1 billion monthly active users, up from 800 million in September 2017. Instagram also caters to a younger audience than some of its competitors; 41% of users are 24 years of age or younger. According to Statistica, Instagram is the […]
That headline doesn’t contain a typo. If certain companies can deliver on their promises, commuters will soon have a new travel option: air taxis. The idea of an electric vertical takeoff and landing (eVTOL) aircraft is hardly new (after all, The Jetsons featured them in 1963); however the idea these vehicles could dominate the skies […]
If you own a business today, you have a lot to think about when it comes to running it, from your overall business strategy to the specific goals you want to accomplish, such as developing your product or service, marketing it, selling it, and providing quality customer service. The good news is, no matter how […]
American companies are dumping $1 billion a year (or more) into improving employee engagement. What do we have to show for that massive investment?Next to nothing.Between 2000 and 2018 (nearly two decades!), the percentage of employees that we call “highly engaged” has increased from 30% to 34%. That’s a horrible return on investment. But hey, […]
Content marketing is a broad discipline. Its goal — using content to attract and engage the right audience — can keep your team busy as they go through their day-to-day tasks. Thankfully, modern marketing automation helps eliminate a number of tedious yet critical functions, helping you optimize your content marketing efforts.Here’s a rundown of content […]
This week marks the 30th anniversary of the world wide web. It seems like the perfect time to examine something that’s become synonymous with the web: Google. Google’s red, yellow, green and blue logo is now as recognizable as McDonald’s Golden Arches. And just like McDonald’s renowned logo, Google’s logo has changed over time. Google’s […]
Social media performance is a constantly moving target — and that’s not strictly applicable to what topics are trending or what cute animal video is going viral. The way users experience the platforms and the content on them is constantly evolving, often spurred by algorithm updates that regularly reconfigure what we see when we log […]
Ecommerce websites need to pay close attention to their platforms in order to grow. One of the ways to get more traffic on your site is to have a blog and update it with regular, relevant content. Though many ecommerce websites know blogs can boost their site’s performance, they don’t necessarily employ good blogging strategies, […]
We have complicated relationships with our passwords. On one hand, they protect our accounts and the sensitive information within them. They provide a level of security intended to keep spammers and fraudsters out of our professional, financial and social media spaces. On the other hand, as we connect to more sites and apps, we can […]
If you’re like most people, you’ve probably heard of cryptocurrency. Bitcoin, Ethereum, Lightcoin, Ripple… The cryptocurrency market is filled with digital coins, some more volatile than others, with extremely high highs, and increasing lows. What you may not have heard as much about is the technology behind cryptocurrencies: Blockchain. I first started researching cryptocurrency and […]
The internet is now the lens through which consumers view the world. The things we encounter online are changing our world view. Online discussion around the environmental toll of mass consumerism is increasing. Discriminatory practices are being called out, and whole social ideologies are being dismantled through online debate and realworld action. The integrity of […]
Remember when solving CAPTCHAs was child’s play? The first CAPTCHAs were puzzles that asked you to identify distorted letters and numbers to prove you were a human being. They were a mere annoyance on the path to websites you wanted to visit or payments you wanted to make. However, today’s CAPTCHAs are more challenging than […]
The HR department plays an integral role in an organization. Employee welfare, benefits, onboarding, personnel disputes, compliance with labor standards, compensation, social activities, and even recruiting typically fall under the purview of the human resources professionals. HR departments don’t work autonomously; executives often guide strategic initiatives to ensure the success of the department and the […]
In the not-so-distant past, it was not uncommon for business contracts to conclude with a handshake. The parties involved were expected to follow through on verbal agreements, and there was no need for strengthening the contract’s legal force with written agreements, guarantees, insurance policies, notary services, or public records.Although there are examples of simple trade […]
Maps have come such a long way in such a short time. People were using paper versions just 20 years ago. If you wanted to go somewhere and didn’t have the route memorized, you were forced to get a map or atlas out of your glovebox. If you were travelling to somewhere unfamiliar, you went […]
So, you’ve decided to incorporate your company culture into your marketing efforts? Welcome to the bright side.After all, many brands have promoted their cultures on social media and reaped the benefits from such a high level of transparency. Some brands have been so successful in promoting their company culture online, that they’re known almost as […]
Though it may sound like it’s purely within the purview of sales reps, sales enablement can act as a powerful end-to-end solution that supports both sales and marketing teams. And the benefits to marketing in particular can be empowering … and ongoing.It’s a common refrain among marketers that they never feel completely in sync with […]
For a business to be successful, it needs to make the most of its personnel resources. If a business was only using only 48% of its resources, it would be outcompeted and squeezed out of the market. And yet, this is what the global business environment is doing—wasting up to 52% of its labour force […]
One of the most frequently visited pages in your website is your About Us page. This is where you tell readers what your business is. It’s a repository of your company’s values, history, mission, offers, and more. It helps readers understand and relate to your business. Knowing the value, function, and relevance of an About […]
People searching YouTube for the latest pranks and tricks might be seeing diminishing results. Amid public criticism of its video repository of dangerous and outlandish pranks, YouTube started removing videos it deems unsafe and is issuing penalties to offending users. On January 15, YouTube redefined “dangerous” content. In an update to its help page, a […]
Believe it or not, the first smartphone, called the Simon Personal Communicator, was released by IBM in 1992. While the smartphones we know and love today may look different, they still aim to fulfill the same needs that the Simon did almost thirty years ago. There have been many debates over different devices, services and […]
You’ve definitely heard of virtual reality (VR). Everybody has. You might even own an Oculus Go. But despite its initial popularity, VR has not reached its full potential. We’re all waiting for VR to change—to revolutionize—how we work, how we experience the world, and how we live. While VR has made significant steps toward the […]
If you use FaceTime to connect with your friends and loved ones, you may have to find another app or return to some more archaic forms of communication for the time being. Late Monday night, Apple disabled its Group FaceTime feature after multiple reports of users unknowingly being recorded by undetected third-parties. According to a […]
Do you know how to measure the success rate of your event? Are you interested in knowing the best KPI’s to measure the event success? Here’s the simple solution to all the questions! Event Planning and event strategy define the event success rate and help organizers plan for an incredible event experience for the […]
Artificial Intelligence (AI) is increasingly becoming mainstream in many industries such as medical, sports, entertainment, and now the graphic design industry. This is both exciting and scary for designers and clients alike since the capability and consequences of AI are still widely unknown. Every day, researchers and innovative companies are discovering how AI can be […]
Any marketer will tell you that you can’t improve what you don’t measure. As experts in the customer journey, they’ve been using good measurement practices to improve the experience of all those who interact with the brand. The savviest of organizations are realizing that their candidates have a very similar journey, and the impact to […]
A Customer Relationship Management (CRM) platform allows you to host an array of business solutions in a single ecosystem. But can CRM reliably support advanced accounting functions? The short answer is yes, absolutely. The deeper truth is that CRM has evolved to become the best platform to host accounting functions, a major game-changer for businesses […]
Kroger, America’s largest grocery store, has teamed up with Microsoft to make what they hope to be a formidable foe against Amazon. Two high-tech grocery stores stores — one in Redmond, Washington and the other in Monroe, Ohio — recently opened as a result of this union to give shoppers and employees an easier, more […]
The type of customer relationship management (CRM) that you choose will depend on not only your type of business but also on the processes and systems you employ. No matter which category you fall into, it’s difficult to run your business efficiently without a CRM. It provides a variety of benefits, from taking control of […]
Concert-goers at California’s Rose Bowl in May 2018 didn’t notice anything out of the ordinary when they attended the latest stop on Taylor Swift’s Reputation Stadium Tour. According to a Rolling Stone article published December 13, a kiosk at the concert that displayed clips from Swift’s concert rehearsals was set up with ulterior motives. The […]
For businesses both large and small, we’re in the midst of one of the busiest times of the year.From Halloween to New Year’s Eve, businesses across the country are trying to make the most of the holiday season to connect with prospects, enrich customer relationships and effectively market their products and services as best they […]
Gone are the days when a set of Lincoln Logs or Tinkertoys would suffice to delight a child on Christmas morning. In a time when many children have mastered the use of their parents’ iPad by age two, electronic presents are a great way to stimulate and entice your child/grandchild/niece/nephew. Plus, since tech skills are […]
As a digital content marketer using WordPress, you may already be aware of the vast array of WordPress plugins at your disposal. However, knowing which plugins are best for your site can be a little confusing.There are many kinds of plugins available that have all sorts of different uses: SEO and lead generation, formatting, form […]
In today’s tech-driven world, it’s undeniable that the number of worldwide mobile users is constantly on the rise. Nearly everyone owns and uses a smartphone for both personal and business purposes. This is also why brands continue to develop mobile marketing tools and strategies to stay relevant and to connect with global mobile users. Innovation […]
Brought into societal awareness by the buzz surrounding Bitcoin, blockchain has found a life of its own as an intriguing catch-all technology with mysterious but seemingly limitless potential. However, though it has been cited as the solution to any and every problem you care to consider, much uncertainty remains about its real practical applications.We know […]
Remember, back about ten years ago, when parents were terrified to let their children set up their own Myspace and Facebook profiles for fear that something like this would happen? Seems so long ago, doesn’t it? Nowadays, “family vloggers” flood YouTube with hours of footage of their children running amok, and Instagram is full of […]
The next time you’re sitting in a theater watching the previews for upcoming releases, just know that the film studio behind that preview might be using AI to analyze it and predict your future preferences. Last month, a team of data scientists from 20th Century Fox (TCF) published a paper in which they detailed the […]
As the first fully-digital generation enters the real estate market, integrating technology into the processes of buying and renting has become essential. With the majority of Gen Zers and Millennials choosing to rent over homeownership, the renting experience in particular has been in dire need of an upgrade. The days of browsing newspapers to find […]
The phrase “international marketing” may sound like an ordinary topic that corporations and import-export service providers discuss in daily meetings. However, you may be surprised to find that not every business has a strong grasp on what global marketing is or what it entails. The internet ushered in an era of globalization that changed the […]
Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a simple contact database into an all-in-one sales management tool. For businesses that employ outside sales representatives, most of whom spend much of their time away from the office, […]
It’s more difficult than ever for young people in the UK to get on the property ladder, with recent stats showing that 40 percent of 25-34-year-olds couldn’t afford to buy one of the cheapest properties in their local area, even with a 10 percent deposit. The average UK house price currently stands at £232,797, meaning […]
Which employee is more valuable to a company: a stressed-out workaholic who constantly sacrifices his or her personal life for the job, or a well-adjusted worker who maintains a healthy work-life balance? You might be surprised by the answer.Research into the topic of employee engagement reveals that those employees who seem the busiest might not […]
YouTube has faced public pressure to endure the consequences of its mistakes in the past (see: Logan Paul). However, CEO Susan Wojcicki is speaking out against a proposed political directive that threatens to punish the platform for things that are beyond its control — specifically, memes. In her quarterly letter, published on October 22, Wojcicki […]
Digital marketing is incredibly fast-paced, and your business has to keep up to maintain relevance. The latest website designs and marketing strategies seem to change on a monthly basis, which might make taking shortcuts seem like a good idea.Unfortunately, shortcuts can lead to a build-up of hidden errors that weigh down the performance of your […]
We are living in a golden age of education. The internet provides virtually unlimited resources to satiate your curiosity no matter what subjects you’re interested in. Those who previously lacked the opportunity to learn now need only an internet connection to receive high-quality lessons from the foremost leaders in any field. From design to coding […]
Palm heard that people like phones, so they made a phone for your phone so you can use your phone instead of using your phone. This really is the concept of Palm’s new “ultra-mobile” smartphone, and yes, it does sound ridiculous. I was ready to dismiss the idea out of hand, but I’m starting to […]
Video games provide a chance to witness artificial intelligence (AI) craft characters and the dynamic systems that create the worlds within which we play. Much like when a good movie suspends the viewer’s disbelief, effective usage of AI in video games becomes imperceptible as the players immerse in the experience. Bots turn into characters, and […]
Keeping a data center up and running at optimal efficiency is a difficult challenge under the best of circumstances. Power demands, cooling requirements and security considerations are ongoing concerns for data center providers. However, looming in the back of their minds is a much larger potential problem, one that could pose an even greater threat […]
I don’t know about you, but as someone obsessed with tech who also loves all things spooky, one of my favorite shows to watch come Halloween time is Black Mirror. Besides being an undeniably brilliant show, the worst-case scenarios of permeative technology it presents are genuinely frightening. Although it may be a fictional show, it […]
We spend a significant portion of our lives at work and therefore contribute a good share of our energy to our careers. It goes without saying that consistent performance is important to being successful professionals. Sometimes, work is demanding and draining. So how can we maximize the excitement and joy in our professional endeavors, while […]
It seems like every month we write a post about a new Facebook breach or some other scandal. This month is no exception. In this edition of “Seriously Facebook, Get It Together,” we’ll take a look at the social media platform’s September 29 announcement that a breach had affected at least 50 million and possibly […]
Remember Pandora, the music app you used to love until you studied abroad and could only listen to Spotify, and it made you realize that Spotify was far superior, so you never listened to Pandora again? No? Just me? Anyway, on September 24, Pandora was bought for $3.5 billion by SiriusXM, another music service you […]
It’s the most wonderful time of the year… for Apple die-hards. For everyone else, this year’s launch event fell a bit flat, with social media responses indicating less excitement for new items than in the past. The announcement elicited a few responses of “Oh, that’s interesting” from me, but admittedly, I wasn’t as psyched as […]
For nearly 100 years, the film industry has presented us with a number of onscreen representations of artificial intelligence. These AI characters vary from big to small, from good to evil, and from anthropomorphic to clearly robotic. You’re probably well-acquainted with beloved popular AI figures like R2-D2 and WALL-E, but are you familiar with the […]
If you had asked someone 10 years ago what they were binging, they would have been shocked at your audacity to ask such a question. Nowadays, the term “binge” is synonymous with cuddling on the couch with a bowl of chips and marathoning the latest must-see TV show. The 2010s have seen perhaps the grandest […]
If there’s one thing we’ve learned this year, it’s the importance of being careful with who gets your data. We already know that Cambridge Analytics violated the privacy of millions of Facebook users and that Google tracks your movements even when you tell it not to. Who could’ve predicted that a security firm would sneakily […]
If you play video games, you’ve probably heard of Fortnite. The free-to-play arena battler has been an absolute sensation since its launch a year ago, and by June of this year it had already grossed a billion dollars. Over the summer, Fortnite set revenue records that may not be easily surpassed, as its $318 million […]
Over the last three decades, the way we do business has changed dramatically with the internet. Consumers are spending hours on multiple connected devices, from laptops and phones to fitness bands and even their refrigerators. There’s more clutter – and more opportunity – than ever. In this always-on, always-connected world, how do businesses stay top […]
Picture this: It’s 11 p.m. and you and your friends are hungry for McDonald’s. When you pull up to the drive-thru, instead of a human voice over the intercom, you hear a robot asking what you’d like to order. A company called Clinc is working to make this hypothetical situation a reality. Four University of […]
It seems that every week has brought a new report about Facebook trying to mop up another monumental mess they’ve made, and this week is no exception. This time, the mess concerns the role Facebook has played in human rights violations in Myanmar. Let’s start off with a little background info if you’re unfamiliar with […]
Social Media Marketing Social media is a powerful tool that allows businesses to reach a valuable set of prospects or customers. Social media marketing helps you gain traffic to your website, generating more potential customers and clients, thus benefiting your business. At its most basic level, social media is an extremely powerful and completely free […]
Can you imagine a time where traditional carnivals have become a thing of the past? Brent Bushnell and Eric Gradman can. Bushnell and Gradman are, respectively, the chief executive officer and the chief technology officer of Two Bit Circus, a new venture that wants to reinvent the carnival and perhaps social interaction as a whole. […]
Taking a forward-thinking technological approach is neither as complicated nor as expensive as you might think.To many, the Internet of Things still feels a vision of a distant future. You might read about its complexities and assume there’s a long way to go before it really hits the mainstream. What you may not see is […]
If you thought you couldn’t dislike or distrust the Federal Communication Commission any more, think again. On Tuesday, four members of the House Energy and Commerce Committee sent a letter to FCC Chairman Ajit Pai to demand an explanation as to the agency’s latest slip-up. In case you haven’t heard, allow me to fill you […]
Apple became the first* company worth $1 trillion on August 2, 2018. That’s an incredible number, isn’t it? Forget a trillion dollars; most of us would simply love to be millionaires. That’s not too much to ask, right? There are 36 million millionaires in the world today, and about 15.4 million of them live in […]
We may be advancing into an age of prevalent artificial intelligence, but humans have been dreaming about the possibilities of AI for far longer. This is evidenced by AI’s first appearance in film in 1927, before movies even had sound. The relationship between humans and AI in the movies is often complicated, much like it […]
There have been people willing to predict the future of technology ever since the first technologies were developed. Since the creation of computers, however, we’ve seen an explosion in both the pace of innovation and the volume of prognostication on all sorts of technology trends. We think there’s a lot to be learned from some […]
What happens to our digital data after we’re gone? Recent legal proceedings surrounding the death of a 15-year-old German girl sought to sort out just that. The girl was hit and killed by a train in 2012, and her parents have spent years in court seeking to gain access to her Facebook account in the […]
There’s no denying that the Internet has penetrated nearly every aspect of our lives. “Google” is now a verb and the first place most people go for anything they need or want to know. What does this mean for you and your business? To put it simply, creating and promoting content that appears in search […]
Fake news isn’t just annoying. It can also have tragic, and sometimes deadly, consequences. Facebook-owned WhatsApp has contributed to the chaos that’s spread across 10 Indian states since May, which is when rumors about child abductions and child traffickers began to circulate on the messaging app via a falsified video. Since then, about a dozen […]
Robotic process automation will take over the litany of tedious tasks that slow us down.Robotic process automation (RPA) is transforming CX and customer care. Automating the repetitive, tedious tasks that often occupy personnel in back offices and customer-facing contact centers can provide meaningful benefits. It can reduce the need for a cumbersome back office, free […]
Barbie has been many things over the years, but “robotics engineer” is probably the last career her creators expected for her when she debuted 59 years ago. Even G.I. Joe’s creators probably never imagined that the other half of the battle would be fought with robotic drones. Mattel’s Barbie brand introduced the Robotics Engineer Barbie […]
Apple has joined the effort to educate and encourage voters ahead of the most highly-anticipated midterm elections in recent memory. In a press release posted on Monday, Apple called their new initiative “an easy way to follow the elections, with reporting from trusted sources curated by Apple News editors.” This endeavor is the latest in […]
Oracle, the second-largest business software company in the world that’s best known for its cloud platform offerings, announced the launch of a brand-new “Internet Intelligence Map” last Wednesday. The map service “will help to democratize Internet analysis by exposing some of our internal capabilities to the general public in a single tool,” said Doug Madory, […]
It seems like you can’t look at tech news without seeing five new articles about Facebook. From scandals to new platform features, it’s nigh impossible to escape new developments about Mark Zuckerberg’s empire. So let’s dive into the latest goings-on from that site we all love to hate with a condensed look at a few […]
How well are you preparing for the future of your career? Sure you’ve heard of career pathing, and in today’s job market, you know how important it is to continue learning constantly. With all of that in mind, it should come as no surprise that technology is rapidly progressing and changing the day-to day roles […]
I’m going to come right out and say it: LEGO was my favorite part of this year’s Apple Worldwide Developers Conference (WWDC) keynote. Yes, the conference that Apple junkies everywhere live for kicked off Monday at the San Jose Convention Center with a keynote that was largely focused on the release of iOS 12. Over […]
If you’ve found your email inbox to be more clogged than usual in recent weeks, you can blame that on the General Data Protection Regulation (GDPR), also known as the world’s strictest online data protection rules. You might think these regulations are a result of the recent Facebook-Cambridge Analytica scandal, but actually, this is a […]
If you lived through the 90’s, chances are you can vividly recall the Beanie Baby craze. It seemed as though everyone was collecting hundreds of different types of floppy plush creatures as they could with false optimism that one day they would be worth a fortune. Now, the blockchain company and self-described “innovation studio” Axiom […]
Dry your eyes, everyone: Klout, the Black Mirror-esque service that assigned a score to individuals on a 1-100 scale to determine the value of their online presence using social media analytics announced yesterday that it will be shutting down, effective May 25. After its launch in 2008, the site was acquired by Lithium Technologies in […]
It’s refreshing to see a couple major players in the social media sphere attempt to make amends for their egregious mistakes, even if that atonement comes way, way later than it should have. The errors in question are Snapchat’s recent and massively unpopular redesign and YouTube’s algorithm allowing highly inappropriate videos into their app for […]
Apple Music has been struggling to catch up with Spotify since the service first launched in 2015. Although their subscriber count increased by two million over the course of five weeks between February and March of this year, their 38 million subscribers look meager next to Spotify’s 71 million. So when Apple announced in December […]
Prior to a couple weeks ago, PopSugar seemed innocuous enough. Up until that point, the San Francisco-based media and technology company was known for their female-oriented fitness videos and lifestyle content and, more recently, for coming out with their own cosmetics line. But their reputation for helping women was tarnished on April 13 when a […]
Unless you’ve isolated yourself in a cabin in the woods for the past several years à la Henry David Thoreau, I’m sure you have a good grasp on the cloud, the software that enables remote storage, enterprise resource planning, human resource and supply chain management, etc. The cloud has proven to be a valuable service […]
AdExchanger presented their Industry Preview last week, where esteemed members of the technology community were able to share their thoughts on how they believe technology will progress throughout the next 12 months. The digital marketing conference, which took place January 17-18, featured speakers such as Linda Yaccarino, the chairman of advertising and client partnerships at […]
Will 2018 be the year social media changes for the better? We’re only two weeks into January, but 2018 is already shaping up to be a year of intense scrutiny and upheaval in the world of social media. On January 9, Facebook and Twitter as well as Google’s parent company Alphabet were summoned to appear […]
If you have paid any attention to the news in the past year, there’s one word you’ve likely heard over and over again: “bitcoin.” Cryptocurrency has been one of the hottest topics of conversation in the tech world for a while now, and it seems like everyone is trying to get in on it at […]
This December, the U.S. Federal Communications Commission is planning a vote on Obama-era net neutrality rules, with the FCC hoping to overturn the ruling that demands fair treatment of web traffic. President Trump’s FCC Chairman Ajit Pai has been in favor of dismantling the rules put in place by the Obama administration except for the […]
Historically, multiple US administrations, Congress, and tech companies have attempted to push computer science education forward. Currently, however, the relationship between the Trump administration and tech is strained. After Trump moved to dissolve DACA and responded feebly to national violence, hundreds of tech CEOs and leaders voiced their dissent while dozens left his advisory councils. […]
Earlier this year, a Fortune article came out that shed light on the fact that out of the top 10 highest-paid CEOs on Equilar’s 2016 list of 100, four of them are women, which is double that of 2015. Interestingly enough, three of those four women are CEOs in tech, which is an industry that […]
With the recent string of natural disasters hitting the United States and its neighboring countries, many tech companies were characteristically quick to respond in a number of ways. They exhibited how instrumental tech can be both financially and practically through monetary donations and other forms of aid, giving onlookers near and far a sense of […]
Elon Musk, not for the first time in his life, seemingly broke the internet last week with his offer to buy Twitter in a nearly $44 billion bid. In early April 2022, Elon Musk purchased 73,486,938 shares of Twitter’s stock, valued at $2.89 million, making him the largest shareholder of the social media company at […]
NFTs, or non-fungible tokens, are digital assets that represent something in the real world, like art, music, or collectibles. Non-fungible, aka unique, means each NFT is one-of-a-kind and can’t be easily replaced with another NFT or another form of internet currency, unlike cryptocurrencies, such as bitcoin or dogecoin. NFTs are something like virtual trading cards. […]
When you think of automation, your mind may jump to sci-fi films and dystopian realities, but automation is something you encounter every day. Automation streamlines everyday tasks and utilizes technology to do so. Whether it’s the self-checkout at the supermarket or the contactless voyage of your Uber order from the restaurant to your front door, […]
Despite Amsterdam-based Just Eat Takeaway.com’s hopeful acquisition of Grubhub in June, many investors are beginning to think that the transaction may have been a mistake. This past week, The Wall Street Journal covered an earnings report released by Just Eat Takeaway.com, which revealed that orders increased by 14% globally in Q4 of 2021 compared to […]
Over the course of two months, delivery giant Uber Eats refused to pay their restaurant partner Wings Factory order proceeds totaling over $11,000. The issue? An unpaid bill of $498.97 from the Internal Revenue Service (IRS). As a result, the IRS contacted the vendors of the Manhattan establishment, including Uber Eats and Grubhub, and placed […]
Over the last decade, the rapid expansion of the gig economy has had a significant impact not just on the future of work, but on our digital society. Given its swift rise to meteoric growth, few have stopped to consider the possible negative impact that third-party delivery apps might have on restaurants, gig workers, and […]