Enlightened Digital is your guide to everything at the cutting edge of technology from a group of women who share a lifelong passion for innovation. Here we will delve into the ever-evolving world of technology and the implications those constant evolutions have for the business sphere.

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What Is the Internet of Things (IoT), Anyway?

Chances are good you’ve heard the term “Internet of Things” or “IoT” recently, but what are people talking about? Well, you may be surprised to know that this term isn’t that new at all. In fact, the Oxford Dictionary Online added the term back in 2013, along with “twerk” and “selfie.” According to the site, […]

Chatbots vs Customer Service Representatives: What Keeps Your Customers Happy?

Today’s customers want everything in a snap, with simplified payment methods and same-day deliveries becoming more common among businesses. Instant demand applies to customer service as well. In fact, more than 82% of consumers expect an immediate response for marketing and sales questions, according to a recent report by HubSpot. A Conversocial paper found more […]

Three Ways Technology is Changing Healthcare

Healthcare has always depended on technology in certain respects. Even the earliest medical tools, such as clamps and scalpels, were innovative and cutting edge during their time. Today’s technology continues to shape how we operate on or treat the sick and injured. Innovations such as nanotechnology, robotics, virtual reality, 3D printing, and artificial intelligence have […]

Three Ways to Get Better Email Responses

We’ve all been there. You draft a thorough and thoughtful email to a colleague and anxiously await a response, only to get back a one-liner that doesn’t actually answer your carefully worded queries. With the average full-time American worker spending 28% of their workday reading and responding to emails, it’s no wonder things can get […]

How to Thrive in the Gig Economy

The gig economy is booming, as more Americans are finding work as freelancers, independent contractors, temporary workers and consultants. The slowdown in traditional employment will lead to more workers to seek jobs in the gig economy in 2020. It’s also easier than ever to get a gig economy job. The emergence of new platforms that […]

What Is the Future of Self-Checkout?

In 1916, Clarence Saunders pioneered a new concept in the world of shopping – self-service. His retail store, Piggly Wiggly, allowed customers for the first time to select their own items by placing them in shopping baskets, instead of needing assistance from full-time service clerks. This model of shopping quickly became an international standard. Much […]

The Importance of Proper Office Ergonomics

Ergonomics is “the study of people’s efficiency in their work environments” as defined by the Oxford Dictionary. However, when it comes to creating an ergonomically friendly office space, the definition goes a step further to include designing a workspace to increase efficiencies in the workplace. Proper office ergonomics take the capabilities, limitations, and circumstances of […]

100 Years of Time Travel in Film

In the 1985 classic Back to the Future Michael J. Fox’s character, Marty McFly, teams up with Doc Brown, played by Christopher Lloyd, to travel back in time. In one moment in the film, Marty turns to Doc, and says, “Wait a minute, Doc. Ah… Are you telling me that you built a time machine… […]

Three Ways Artificial Intelligence Can Improve Your Website

Artificial intelligence, or AI, has been an important and trending topic across various industries and market sectors. The reason is simple — AI has the capability to automate tasks, simplify complex processes, produce and organize multifaceted data, and create more informed and comprehensive work products. Numerous business executives and leaders have already embraced the coming […]

How Technology is Changing Education

With a new school year upon us, it’s important to take the time to understand the way modern technology is changing the way students are educated. From the inclusion of laptops and tablets in the classroom, to smartboards and interactive learning platforms, technology is more integrated into the learning environment than ever before. With the […]

How Social Media Improves Customer Service

How Social Media Improves Customer Service According to the 2019 Global Digital Report, the number of social media users worldwide has grown to 3.484 billion, up 9% year-over-year. With this number continuing to rise, is it any wonder social media continues to dominate as a top recruiting and advertising platform for businesses? By meeting consumers […]

How Wearable Tech is Enhancing Our Everyday Lives

Wearable technology ranges from the most popular smartwatches, like Apple Watch or Fitbit trackers, to fashionable necklaces and headbands. Regardless of the form we choose, the benefits of wearables are becoming more commonplace every day. According to a report by Business Insider, 80% of consumers are willing to wear smart fitness technology and US consumer […]

Optimize Your Business Finances with Employee Management Software

Technology and computers have permeated every area of our personal and professional lives from our cars, to our coffee makers. It’s imperative for businesses to make the most of every advantage, especially when it comes to technology. Business software can be a tremendous benefit. It can help manage inventory, accounting, finances, customer databases, projects, and […]

The Future of Drone Technology

Drones have been a part of the consumer market for several years now. In fact, according to Goldman Sachs reported, “Between now and 2020, we forecast a $100 billion market opportunity for drones—helped by growing demand from the commercial and civil government sectors.” However, the benefits of the technology extend beyond the government sectors as […]

Are Self-Driving Cars Around the Corner?

Self-driving vehicles used to be a common feature only found in sci-fi movies, but today, they’re slowly becoming reality. According to some estimates, we could see as many as 10 million self-driving cars on the roads by 2020. Even though automated driving technology is still in its relative infancy, it has advanced leaps and bounds, […]

AI’s New Role in the Music Industry

Over the past several years, artificial intelligence (AI) has posed a major shift in the way businesses and individuals go about their daily work. The music industry is no exception. According to a McKinsey report, 70% of companies are likely to adopt some level of AI by 2030. For the music industry, this could mean […]

What We Forget When Talking Tech

Our relationship with technology is much more nuanced than typically discussed. On one end of the spectrum, the conversation usually revolves around a pros and cons list of the ways we love or hate technology; on the other, technology is portrayed as a dystopian future in the making. From claims that Alexa is merely priming […]

The Future of Smart Home Technology

As human beings, we’ve always had deeply personal and intimate relationships with our homes. After all, a home is an oasis from the chaos and bustle of the real world. We seek to make our homes as comfortable and personal as possible. From early cave paintings to today’s modern technology, the way we live and […]

4 Ways in which Robotic Process Automation (RPA) Reduces Cyber Security Risks

Today’s business environment is met with an imperative demand of workforce digitization as a means of increasing productivity while decreasing the number of superfluous functions. As such, it is very important for businesses to ensure sensitive data does not fall victim to any cyber attacks. Robotic process automation (RPA) naturally replaces tedious tasks so employees […]

Smart Food? Technology and Industrial Farming

According to the U.S. Department of Agriculture, agriculture in the United States currently produces approximately $300 billion a year in commodities, with livestock accounting for roughly half that value. With the world population set to grow to 9 billion by 2050, this figure only grow. Modern technology will be needed to not only help produce […]

How Modern Technology is Changing Sports

The sports industry is set to grow to $80.3 billion by 2022 in North America alone. Sports franchises have naturally sought to protect their athletes and to grow their revenue in a highly competitive market. Many have looked to technology to optimize the fan viewing experience, train their coveted star athletes, and to insulate themselves […]

What is the Future of Video Games?

In 1983, Nintendo released the Nintendo Entertainment System (NES). At the time, it was a technological and visual powerhouse. Super Mario Bros. was considered the cream of the crop and practical eye candy for most gamers. Hardly anyone could have imagined the progress in video game quality we have made since those early days of […]

Electric Cars May Be Coming to a Garage Near You

If one examines the current landscape of the automobile industry, one fact stands apparent – the internal combustion engine still reigns supreme. In fact, in 2018 electronic vehicle (EV) sales in the U.S. totaled 361,307 vehicles, a mere fraction of the 17 million total vehicles sold in the country. However, there is the promise that […]

How to Create Effective Social Media Marketing Proposals

Social media has become a great platform for businesses to communicate with potential clients, especially if that business is selling social media services. Many organizations may not have the knowledge or resources to manage their own social media accounts–that’s where third-party management services can help. If you’re in the business of managing other organization’s social […]

AI’s Impact on Creative Arts

Artificial Intelligence (AI) has fundamentally changed the way we work, learn, and entertain ourselves. AI’s rapid progression has touched multiple facets of human existence, from relatively simple tech, such as home assistants, to complex systems, such as automated surgical technology or self-driving cars. Although AI impacts a variety of fields, it’s often feared and misunderstood. […]

The Doctor is…Online

Everything you need to know about telemedicineThe rise of mobile technology and increased universality of internet access has led to a demand for instant gratification. We expect to find information at the click of a button; and healthcare information is one of the primary search topics. According to a recent study by the Pew Internet […]

Can Technology Help Save the Environment?

Technological innovation and advancement are often labeled as culprits for environmental degradation, but they could also help mitigate its effects. From revolutionary new ways to recycle plastic materials to changes to industrial farming, technology has the potential to lessen our negative impact on the environment. According to the World Health Organization (WHO), pollution is one […]

Love and Tech: Before the Information Age

A look back at how people used technology to find love before the age of laptops and smartphones There was a time, not terribly long ago, when what people thought of when they heard the word “tinder” was a material suitable for starting a literal fire. Dating in the information age has pushed the etymological […]

Eight Phenomenal Women in Event Tech Share Their Best Piece of Advice for Event Professionals

One of the top challenges event professionals face is \finding time for continual learning. The events industry is fast-moving and constantly changing, so it’s vital event pros keep their knowledge current. Event pros have lots of options for keeping up with the latest information and insights, from publications and conferences for event professionals to podcasts […]

What Is the Future of Facial Recognition Technology?

Facial recognition technology is most commonly defined as the method of identifying or recognizing the identity of a person by digitally scanning their face. The primary functions of this technology have been in security and surveillance, most notably by the police, governmental entities, and, increasingly, private corporations. Although supporters of this technology argue it will […]

World Password Day: How does your password measure up?

Another World Password Day has come and gone, without most of us even noticing. World Password Day is an effort to promote better password behavior, and it occurs on the first Thursday in May. The idea for the observance came from Mark Burnett, whose 2005 book “Perfect Passwords” encouraged people to have a “password day.” […]

How Technology Can Take the Stress out of Travel

Those of us with a healthy dose of wanderlust will often tout the benefits and thrills of travel. Traveling can help us break the cycle of work, commuting, and home life. In fact, according to a 2009 University of Kansas study, leisure activities such as travel have been linked to improved cognitive function and possibly […]

The Best Business Processes to Outsource

Businesses of all sizes should have expansion in mind when thinking about their short- and long- term goals. However as businesses improve and expand, they also face increasingly complex operational procedures. Outsourcing certain tasks within a business, such as facilities management, client support, and digital marketing, will bring you benefits by partnering with specialised businesses […]

4 Appealing Jobs for Freelancers

Since I began freelancing three years ago, I’ve had the opportunity to work with nearly a dozen high-growth companies. I’ve also never had to negotiate on the special prices I charge for my inbound marketing services. Because I’ve done such an effective job defining my value propositions, branding my company as an expert within our […]

Smartphones and the Environment

As Earth Day comes and goes this week, many of us will think about how our choices affect the planet. We might think about our home energy usage, our consumption of goods, our automobile’s fuel economy or even our food choices. From the impacts of industrial farming to the amount of garbage we generate, many […]

Generating Leads on a Tight Marketing Budget

Generating sales leads for your business goes hand-in-hand with brand outreach and having a strong marketing strategy. Many subject matter experts (SMEs) understandably struggle with their marketing budget, as their spending is prioritized for other departments. However, it’s still possible to maximize your marketing potential and utilize your in-house marketing team as much as possible. […]

Compliance versus Security Debate

ComplianceThere are many compliance regulations (e.g.,PCI, HIPAA, FISMA, GDPR), and some organizations have to deal with several of them concurrently. Compliance regulations are often very detailed, subject to frequent change, and many of the requirements are open to interpretation on how best to meet the requirement and demonstrate compliance. Most businesses face challenges when trying […]

2019’s Tech IPOs: High Stakes, Mixed Reception

In 2019, a number of high-profile tech companies have decided to leave the private sector and transition to publicly owned and traded entities. There are many reasons companies decide to make initial public offerings (IPOs), and there’s more to it than seeing your company’s shiny, new letters trending on the stock ticker. Typically, IPOs serve […]

Will Article 17 Kill the GIF?

Imagine if, every time you wanted to use a GIF or screenshot, you had to ask its copyright owner’s permission to post the content. In the European Union, this may soon be the case. On March 25, the European Parliament approved Article 17 (formerly known as Article 13), which requires online platforms to police copyrighted […]

That Commuter Just Flew By

That headline doesn’t contain a typo. If certain companies can deliver on their promises, commuters will soon have a new travel option: air taxis. The idea of an electric vertical takeoff and landing (eVTOL) aircraft is hardly new (after all, The Jetsons featured them in 1963); however the idea these vehicles could dominate the skies […]

Google Doodles: Beyond the Fun

This week marks the 30th anniversary of the world wide web. It seems like the perfect time to examine something that’s become synonymous with the web: Google. Google’s red, yellow, green and blue logo is now as recognizable as McDonald’s Golden Arches. And just like McDonald’s renowned logo, Google’s logo has changed over time. Google’s […]

Beyond Cryptocurrency: Blockchain Basics & Future Applications

If you’re like most people, you’ve probably heard of cryptocurrency. Bitcoin, Ethereum, Lightcoin, Ripple… The cryptocurrency market is filled with digital coins, some more volatile than others, with extremely high highs, and increasing lows. What you may not have heard as much about is the technology behind cryptocurrencies: Blockchain. I first started researching cryptocurrency and […]

The Evolving CAPTCHA

Remember when solving CAPTCHAs was child’s play? The first CAPTCHAs were puzzles that asked you to identify distorted letters and numbers to prove you were a human being. They were a mere annoyance on the path to websites you wanted to visit or payments you wanted to make. However, today’s CAPTCHAs are more challenging than […]

7 Things Your HR Head Should Be Doing Right Now

The HR department plays an integral role in an organization. Employee welfare, benefits, onboarding, personnel disputes, compliance with labor standards, compensation, social activities, and even recruiting typically fall under the purview of the human resources professionals. HR departments don’t work autonomously; executives often guide strategic initiatives to ensure the success of the department and the […]

Blockchain dApps: A Simple, Transparent Way to Complete Real Estate Transactions

In the not-so-distant past, it was not uncommon for business contracts to conclude with a handshake. The parties involved were expected to follow through on verbal agreements, and there was no need for strengthening the contract’s legal force with written agreements, guarantees, insurance policies, notary services, or public records. Although there are examples of simple […]

Want to find the latest pranks on YouTube? Not so fast.

People searching YouTube for the latest pranks and tricks might be seeing diminishing results. Amid public criticism of its video repository of dangerous and outlandish pranks, YouTube started removing videos it deems unsafe and is issuing penalties to offending users. On January 15, YouTube redefined “dangerous” content. In an update to its help page, a […]

Heads Up, FaceTime Users: Are you being bugged?

If you use FaceTime to connect with your friends and loved ones, you may have to find another app or return to some more archaic forms of communication for the time being. Late Monday night, Apple disabled its Group FaceTime feature after multiple reports of users unknowingly being recorded by undetected third-parties. According to a […]

Art by Computers: How AI is Transforming the Graphic Design Industry

Artificial Intelligence (AI) is increasingly becoming mainstream in many industries such as medical, sports, entertainment, and now the graphic design industry. This is both exciting and scary for designers and clients alike since the capability and consequences of AI are still widely unknown. Every day, researchers and innovative companies are discovering how AI can be […]

Pro Tips for Leveraging Insights from Your Mobile CRM Software

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a simple contact database into an all-in-one sales management tool. For businesses that employ outside sales representatives, most of whom spend much of their time away from the office, […]

Trick or Treat: 5 Spine-Tingling Tech Trends

I don’t know about you, but as someone obsessed with tech who also loves all things spooky, one of my favorite shows to watch come Halloween time is Black Mirror. Besides being an undeniably brilliant show, the worst-case scenarios of permeative technology it presents are genuinely frightening. Although it may be a fictional show, it […]

Two Bit Circus is Redefining the Traditional Carnival

Can you imagine a time where traditional carnivals have become a thing of the past? Brent Bushnell and Eric Gradman can. Bushnell and Gradman are, respectively, the chief executive officer and the chief technology officer of Two Bit Circus, a new venture that wants to reinvent the carnival and perhaps social interaction as a whole. […]

No. Robots will not replace humans.

Robotic process automation will take over the litany of tedious tasks that slow us down. Robotic process automation (RPA) is transforming CX and customer care. Automating the repetitive, tedious tasks that often occupy personnel in back offices and customer-facing contact centers can provide meaningful benefits. It can reduce the need for a cumbersome back office, […]

Apple Attempts to Right Facebook’s Wrongs

Apple has joined the effort to educate and encourage voters ahead of the most highly-anticipated midterm elections in recent memory. In a press release posted on Monday, Apple called their new initiative “an easy way to follow the elections, with reporting from trusted sources curated by Apple News editors.” This endeavor is the latest in […]

Take a Look Behind the Internet’s Curtain with Oracle’s New Map

Oracle, the second-largest business software company in the world that’s best known for its cloud platform offerings, announced the launch of a brand-new “Internet Intelligence Map” last Wednesday. The map service “will help to democratize Internet analysis by exposing some of our internal capabilities to the general public in a single tool,” said Doug Madory, […]

Siri Shortcuts, Screen Time, and USDZ, Oh My!

I’m going to come right out and say it: LEGO was my favorite part of this year’s Apple Worldwide Developers Conference (WWDC) keynote. Yes, the conference that Apple junkies everywhere live for kicked off Monday at the San Jose Convention Center with a keynote that was largely focused on the release of iOS 12. Over […]

“We’ve updated our privacy policy.”

If you’ve found your email inbox to be more clogged than usual in recent weeks, you can blame that on the General Data Protection Regulation (GDPR), also known as the world’s strictest online data protection rules. You might think these regulations are a result of the recent Facebook-Cambridge Analytica scandal, but actually, this is a […]

Goodbye (for now), Klout

Dry your eyes, everyone: Klout, the Black Mirror-esque service that assigned a score to individuals on a 1-100 scale to determine the value of their online presence using social media analytics announced yesterday that it will be shutting down, effective May 25. After its launch in 2008, the site was acquired by Lithium Technologies in […]

YouTube and Snapchat: Better Late Than Never?

It’s refreshing to see a couple major players in the social media sphere attempt to make amends for their egregious mistakes, even if that atonement comes way, way later than it should have. The errors in question are Snapchat’s recent and massively unpopular redesign and YouTube’s algorithm allowing highly inappropriate videos into their app for […]

PopSugar in Hot Water After Swiping Influencer Photos

Prior to a couple weeks ago, PopSugar seemed innocuous enough. Up until that point, the San Francisco-based media and technology company was known for their female-oriented fitness videos and lifestyle content and, more recently, for coming out with their own cosmetics line. But their reputation for helping women was tarnished on April 13 when a […]

Cryptocurrency: Proceed with Caution

If you have paid any attention to the news in the past year, there’s one word you’ve likely heard over and over again: “bitcoin.” Cryptocurrency has been one of the hottest topics of conversation in the tech world for a while now, and it seems like everyone is trying to get in on it at […]

Tech Industry Leaders Pledge Over $300 Million to STEM Education Following Trump’s Memorandum

Historically, multiple US administrations, Congress, and tech companies have attempted to push computer science education forward. Currently, however, the relationship between the Trump administration and tech is strained. After Trump moved to dissolve DACA and responded feebly to national violence, hundreds of tech CEOs and leaders voiced their dissent while dozens left his advisory councils. […]

TV Over the Years: How Things Have Changed

November 21st is World Television Day. As such, it seems appropriate to take a journey through the evolution of television over the years, both physically, and in the ways we watch.  The word television originates from the ancient greek word “tele” (meaning far) and the Latin word “visio” (meaning sight). Quite literally, it means seeing […]